Digital Marketing Consultant Sydney and Newcastle NSW


We are a full service digital and social media agency based in the beautiful Eastern Suburbs of Sydney, with clients throughout Australia, UK and America. We specialise in digital, social media and online marketing to capture and engage your online audience. Our service is broad to ensure we can provide you with the complete full service in all things digital.

Clients choose us because we are savvy, professional, experienced, and passionate about truly understanding their brand and business.

Our team is as unique as our approach.

Social Media Expert

Ryan Shelley B.E (Electronic Commerce)
Managing Director

Ryan loved technology and the online world since he was a child. As an adolescent, he witnessed the birth of the internet thought a screeching and squealing dial-up modem.

He decided to make his passion into a career and competed a degree from the University of Sydney in Engineering, specialising in electronic commerce. This provided the strong foundation in technology and electronic marketing.

With over fifteetn years’ experience working in boutique and consulting roles including NASDAQ, Ryan enjoys the diversity and complexity of the technical side, while working with his clients to bolster their online presences.

As a highly regarded social media expert, Ryan works with the likes of ABC News and Marie Claire and is regular commentator on social media strategy.

Nicole Shelley B.Com, CPA, CIMA
Operations Manager

Nicole has a diverse and broad corporate background having held finance, strategic planning, operational management and practice management roles for top tier global law firm Freehills, later Herbert Smith Freehills.

Nicole is responsible for the smooth running of Pepper IT and provides project management for each of Pepper IT’s mid to large scale projects. In addition to this, Nicole works with Ryan to oversee the marketing and social media team.

With an accounting background and a CPA qualification from The University of Newcastle, Nicole holds particular interest in turning the abundance of online marketing and analytical data into valuable information that can then be converted to achieve clients’ business objectives.

Alex Brown Bsc (Hons)
Marketing Manager

Alex is an experienced marketing and business development professional with over 17 years’ experience across marketing, business development, campaign/project management, client relationship management and thought leadership. She has particular expertise in the professional services sector having worked for global and top tier firms including Herbert Smith Freehills, Clayton Utz and Pincent Masons.

She uses her broad spectrum of experience to leverage the full marketing mix to help businesses grow their revenue through relevant and targeted marketing, profiling and engagement with both their existing and target client base.

Sarah Lumapac 
Graphic Designer

Sarah is our in house graphic designer creating media for both traditional and digital marketing campaigns. With a strong passion for website development, social media marketing and the power of exceptional design in electronic direct marketing. Sarah works to enhance the branding guidelines of her clients to deliver media for marketing campaigns that exceed their expectations.

Ricky Mani  B.Econ M.Des (In Progress)
Marketing Coordinator

A former associate at Macquarie Bank, Ricky is an experienced marketing strategist, having delivered omni-channel campaigns for some of Australia’s largest retail brands including Canon, Nestle and Kennards Hire. Currently completing a Master’s degree in experience design, he is a big believer in contextual marketing and is passionate about creating content which resonates with audiences; “there needs to be a story and people need to care”.

Currently, Ricky manages the online communities for Pepper IT’s social media clients. A culmination of creative and technical digital marketing experience, he revels in the opportunity to help brands convert dialogue into tangible business growth.