Digital Marketing Consultant Sydney and Newcastle NSW


We are a full service digital and social media agency based in the beautiful Eastern Suburbs of Sydney, with clients throughout Australia, UK and America. We specialise in digital, social media and online marketing to capture and engage your online audience. Our service is broad to ensure we can provide you with the complete full service in all things digital.

Clients choose us because we are savvy, professional, experienced, and passionate about truly understanding their brand and business.

Our team is as unique as our approach.

Social Media Expert

Ryan Shelley
B.E (Electronic Commerce)
Managing Director

Ryan loved technology and the online world ever since he was a child. As an adolescent, he witnessed the birth of the internet through a screeching and squealing dial-up modem.

He decided to turn his passion into a career and completed a degree from the University of Sydney in Engineering, specialising in Electronic Commerce. This provided the strong foundation in technology and electronic marketing.

With close to twenty years’ experience working in boutique and consulting roles including at NASDAQ’s Sydney office, Ryan enjoys the diversity and complexity of the technical side, while working with his clients to bolster their online presences.

As a highly regarded social media expert, Ryan works regularly with the likes of ABC, Channel 7, SBS, and Marie Claire, where he is a regular commentator on social media strategy.

Nicole Shelley
Head of Marketing

Nicole has a diverse and broad corporate background having held finance, strategic planning, operational management and practice management and marketing roles for top tier global law firm Freehills, later Herbert Smith Freehills.

Working with clients in professional services, property, tourism and hospitality as well as professional associations, Nicole enjoys the challenges of working across a multidisciplinary sector.

As a marketing generalist with a broad digital marketing skill set, Nicole won the 2018 NSW Business Chamber City of Sydney Young Entrepreneur of the Year Award. This recognised Nicole’s commitment and innovation in digital marketing in B2B and services sector.

With a CPA, Buyers Agent qualifications and a degree from the University of Newcastle, Nicole holds particular interest in turning the abundance of online marketing and analytical data into valuable information that can then be converted to achieve clients’ business and marketing objectives.

Alex Brown
B.Sc (Hons)
Marketing Manager

Alex is an experienced marketing and business development professional with over 17 years’ experience across marketing, business development, campaign/project management, client relationship management and thought leadership.

She has particular expertise in the professional services sector having worked for global and top tier firms including Herbert Smith Freehills, Clayton Utz and Pinsent Masons.

She uses her broad spectrum of experience to leverage the full marketing mix to help businesses grow their revenue through relevant and targeted marketing. She also has experience in profiling both existing and target client portfolios.

Matthew Best
B.A (Visual Communications)

Graphic Designer

Matty is a highly versatile visual designer. Dedicated to bringing brands to life, he has extensive experience working locally and internationally in a broad range of industries businesses.

Matty loves collaborating with clients and creative teams to deliver eye-catching campaigns that propel web traffic, social media engagement, response rates and customer acquisition results.

With his keen ability to direct the evolution and execution of detailed design projects, Matty excels in providing smart, memorable creative services.

Fei Andika


Fei is an app and web developer with a difference. Not only does he possess the intricate technical knowledge needed to create custom websites, he is highly passionate about designing interfaces that are memorable, impactful and stand out.

Being in love with web design his whole life, Fei became an IBM WebSphere Specialist in 2010. With over ten years’ experience creating WordPress websites for businesses ranging from tech start-ups to global corporations, Fei understands how to make websites that meet the needs of his clients’ end user.

Tash Atkins
BMedia / BMus (Hons), AMusA
Marketing Specialist 

Tash has three years’ experience as a creative content producer working with The University of New South Wales, The Martec and SBS. Tash specialises in content production for social media, using her copywriting, marketing and video production skills to create compelling stories worth sharing.

In addition to her love of social, Tash is skilled in SEO principles and tactical fundamentals to see websites rise in search engine rankings.

Tash is currently in her final year of a double degree at UNSW and completing her thesis. At Pepper IT Tash will continue developing outstanding content for digital media and hone ideation strategies for a range of industries.

Jamie Latham
Junior Digital Content Producer

Jamie is an experienced digital marketer with experience across the finance, professional services and public relations sectors.

She has a unique passion for writing and data analytics. Two disciplines that rarely join in unison. Her love for copywriting spans both short and long form copy by capturing and sharing a brands story. Together with a passion for data, Jamie identifies trends and insights to further create engaging content and targeted marketing campaigns.

Jamie is currently in her final year of studies at UTS completing a Bachelor of Business with a major in Marketing.

Azalea Yee
BBus / BSci.IT
Junior Digital Content Producer

Azalea is a passionate and determined junior digital marketer prepared to make a difference.

Incorporating her UX and IT skills gained from working at a world leading FMCG, she can deliver innovative solutions across a wide range of social and digital mediums.

Her love for interpreting trends and copywriting enables her to clearly communicate a brands image and story.

Azalea is currently in her final year of studies at UTS completing a double degree in Bachelor of Business and Bachelor of Science in Information Technology, with a major in Marketing and Interaction Design.