Author / Angela Smith

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  • Email marketing Australia

    Email Marketing in Australia: A Guide to EDM

    Email marketing in Australia: elusive, complicated and tricky? No, not at all.   Email marketing, or Email Direct Marketing (EDM), is all about keeping your audience updated on what’s happening with your business and brand.   But, we want to focus on Australia, and how email marketing is different Down Under. Australia has its own…

  • Yahoo News Australia – ‘Smoking hot’: Instagrammers Hijack Bushfire Hashtags With Seemingly Unrelated Selfies

    The bushfires that have ravaged so many parts of Australia in the last few months have brought much heartache, loss and destruction. They have also highlighted the best of humanity in so many ways. Searching the hashtag #bushfire will render hundreds of heart-warming results of fundraising, communities banding together, corporate Australia pitching in and those…

  • How to Create an Email Newsletter for your Brand

    Email newsletters are a great way to reach out to your clients and database. They allow you to create newsletter communications that reflect your business and branding. An email newsletter is an important element of your marketing plan. It is often an afterthought but has proven to generate extraordinary ROI rates. According to Campaign Monitor,…

  • B&T – Who’s To Blame? The Ins And Outs Of Social Media Defamation

    Following the ruling last month over the responsibility of certain media outlets for the comments they publish on their social media platforms, Facebook argues the individual who makes the comment should be held responsible. The case in question involved Northern Territory youth detainee Dylan Voller and defamatory comments made on Facebook about him. Given these…

  • B&T – Nine And News Corp Lose Defamation Case Over Facebook Comments

    A significant ruling by the NSW Supreme Court has determined Nine and News Corp would be held legally responsible for defamatory comments made on their social media pages. Representatives for former youth detainee Dylan Voller successfully argued the media outlets involved had the same responsibility for the content of their published articles (ruled not defamatory…