Author / Nicole Shelley

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  • PepperIT-Social-Recruitment-Digital-Marketing-Specialist-Were-Hiring

    Digital Marketing Specialist – Property / Professional Services

    At Pepper IT, we work with ASX listed corporations right through to dynamic start-ups, developing award winning marketing strategies and executing these sophisticated plans. Our Digital Marketing Specialist – Property & Professional Services, will work with our digital team to create campaigns and content across a range of digital marketing disciplines. You’ll work across: Digital…

  • ALPMA: Nicole Shelley on Social Media for Legal Practitioners

    Our Head of Marketing, Nicole Shelley, recently shared her knowledge on social media for legal practitioners on the ALPMA guest blog. The ALPMA is recognised as the peak Australasian professional membership association for legal practice managers and leaders.   Read the original article. ____   Social media; an integral part of a law firm’s business development…

  • GDPR for Australia

    Dealing with GDPR for Australia

    There has been a lot of discussion around GDPR for Australia and how it will affect Australian businesses. Designed to establish a single set of data protection across Europe, it is now more relevant than ever after recent data breaches like the Facebook-Cambridge Analytica scandal. We broke down exactly what GDPR is, it’s main principles…

  • computer-generated models

    Are CGI models the new Instagram influencers?

    Societies obsession with Instagram influencers and the seemly perfect life they portray has now reached an all-time high with the popularity of computer-generated models. Dubbed as the first computer-generated Instagram model, Miquela Sousa, better known as @Lilmiquela has now amassed to over 1.1 million followers in under two years and has the power to command…

  • Instagram hashtag strategy

    Instagram Hashtag Strategy

    Having a solid Instagram Hashtag strategy is a great way to get more ‘likes’ and engagement on your Instagram post. Which will lead to more exposure and followers. However it is important to ensure that your Instagram hashtags do not distract from the imagery nor the copy of your post. Best Practice is to place…

  • Australasian Lawyer

    Australasian Lawyer – Law Awards 2018: Celebrating your success with effective digital marketing strategies

    In this article for Australasian Lawyer Nicole shared some of her insight on how to best capitalise your hard-earned awards / nomination in order to reach key audiences and maximising your achievement and profile.

  • Survival Guide for Legal Practice Managers

    ALPMA – A Survival Guide for Legal Practice Managers

    There is still some hesitation within the Australasian legal industry to embrace digital marketing. Nicole Shelley wrote for ALPMA on how Practice and Legal Support Managers can champion their firms digital marketing activities.

  • Lawyers Weekly – Women in Law 2017

    To help prepare the nation’s leading women in the legal industry for their night of nights, the Lawyer’s Weekly Women in Law Awards 2017, our Operations Manager, Nicole Shelley, was asked to share insights into leveraging their nominations across digital media channels. ——– The awards are not only a celebration of the industry’s best and…

  • social media management tools

    Social Media Management Tools

    Social media management is a key part of making a splash with your brand – online & off. At first, managing different branded accounts for your business across the various social media platforms and keeping track of every like, share and comment can be daunting. As time goes, well it still takes a fair bit…

  • Lawyers weekly Article

    Lawyers Weekly, Australian Law Awards 2017

    Lawyer’s Weekly enlisted the expertise of our Operations Manager, Nicole Shelley, to share insights into how legal professionals could make the most of the event by leveraging social media.