Author / Ryan Shelley

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  • Does my Prada have Corona?

    Over the weekend, Australia announced stricter border control measures with Europe now nominated the epicenter of the COVID-19 outbreak. 16,000km away in the streets of Sydney, I overheard someone ask, “Does my Prada have Corona?!” From what now seems like a distant memory in the news cycle, Australians raised and donated millions of dollars for…

  • Real Estate Conversation – The power of community in digital marketing

    Creating an engaged online community is a powerful marketing tool. Ryan Shelley, writes for the Real Estate Conversation. On the value and importance of a digital community in the network driven real estate industry. Whether your a real estate agent, conveyancer, tourism operator or professional association. Engaging with your audience and addressing them as you…

  • ABC News – Calls to Monitor Crowdfunding Following Folau’s GoFundMe Ban

    Following GoFundMe’s decision to ban Israel Folau’s fundraising page, legal and social media experts are debating the extent to which crowdfunding websites should monitor their campaigns. Folau set up his GoFundMe page to raise $3 million to fund his legal battle against Rugby Australia, who had sacked the rugby player in May for posting homophobic…

  • ABC News – Voller Wins Facebook Defamation Court Case

    In February this year, Ryan Shelley presented an expert report before the NSW Supreme Court in relation to a significant Facebook defamation case involving Dylan Voller and three of Australia’s largest media organisations. Following a recent Court ruling, Voller has now won his case. Voller, former Northern Territory youth detainee, had accused the publishers of…

  • Buzzfeed – Ryan Shelley on Landmark Case for Facebook Comment Defamation

    Buzzfeed spoke of social media expert, Ryan Shelley’s evidence in the landmark Facebook comment defamation case before the NSW Supreme Court.   The first witness was a man who well and truly knows how Facebook works: Ryan Shelley, a social media consultant who wrote an expert report for Voller’s case about comment monitoring on Facebook…

  • The Australian – Ryan Shelley Cited on Facebook Defamation Case

    Pepper IT Managing Director and social media expert, Ryan Shelley, was cited in The Australian regarding a landmark Facebook defamation case before the NSW Supreme Court.   The case asks the question of whether a news publisher is liable for the Facebook comments of others on their Facebook page. Shelley was engaged as an expert…

  • ABC News – Ryan Shelley on Facebook User Growth

    Managing Director of Pepper IT, Ryan Shelley, recently provided his expert opinion on Facebook user growth in an ABC News Interview.   Even in established countries, Facebook is just so ingrained in our community. It’s how we connect with each other. Though we say we’re turning away from sites like Facebook, it’s very difficult to…

  • SBS News – Child Toy Reviewer Becomes YouTube’s Highest Earning Star

    Our Managing Director and resident social media expert, Ryan Shelley, was interviewed by SBS News to discuss how the viral social media trend of “unboxing” has transformed child toy reviewer, Ryan’s Toy Review, into a multi-millionaire.   4 December 2018, saw the release of Forbes annual list of YouTube’s highest earners. Topping the list at…

  • Pepper IT’s Nicole Shelley named as the Outstanding Young Entrepreneur winner in the NSW Business Chamber Awards 2018

    Pepper IT’s Nicole Shelley Named as Outstanding Young Entrepreneur in the NSW Business Chamber Awards 2018

    Pepper IT also recognised as a finalist in ‘Excellence in Small Business’ and Managing Director Ryan Shelley for ‘Outstanding Business Leader.’

  • Pepper IT racks up a hat trick of Finalist nominations in the NSW Business Chamber Awards 2018

    Pepper IT Racks Up a Hat-Trick of Finalist Nominations in the NSW Business Chamber Awards 2018

    We are excited to have been recognised as a finalist in three categories in the 2018 NSW Business Chamber Sydney City Region Awards.