Campaign Monitor – A Sydney Success Story

Campaign Monitor – A Sydney Success Story

Nicole Shelley

23 May 2019

Campaign Monitor was born in Sydney. And is one of the world’s leading email marketing platform providers. It allows you to create campaigns that are stylish, powerful and easy to put together. You needn’t be a marketing specialist to use Campaign Monitor.

The service

Campaign Monitor’s pool of customers spans non-profits like Australian Red Cross to business giants such as Bauer Media. As the company says, no matter what your business size or goals,

“we’ve got everything businesses need to crush it.” 1

The company prides itself on its user-friendly email builder, which allows you to create customisable emails that work on all devices. You can access performance metrics about your campaigns and even code your own email templates if you’d prefer.


But behind the glossy platform, the background story of the company is also worth noting.

The story

Although it now competes with top platforms like Mailchimp, Campaign Monitor was first developed by friends Dave Greiner and Ben Richardson in no more than a garage in Sydney’s Sutherland Shire. It then remained relatively unknown until 2014, when the pair sold a US$250 million stake in their business to US firm Insight Venture Partners.  

The company quickly made its global mark and became one of Australia’s most successful start-ups. Following a number of company acquisitions and restructures, it is now a member of CM Group and has offices across the world.

This year, Campaign Monitor plans to reconnect with its Australian roots and build its local client base. 2 It will be interesting to see how the platform develops in future.

If you would like to find out more about email marketing campaigns and how they can help you to build your own client base, please do get in touch.

1 Source: Campaign Monitor
2 Source: Sydney Morning Herald