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  • GDPR for Australia

    Dealing with GDPR for Australia

    There has been a lot of discussion around GDPR for Australia and how it will affect Australian businesses. Designed to establish a single set of data protection across Europe, it is now more relevant than ever after recent data breaches like the Facebook-Cambridge Analytica scandal. We broke down exactly what GDPR is, it’s main principles…

  • Social media advertising for real estate

    Social Media Advertising for Real Estate Agencies and Agents

    With news that real estate giant Raine & Horne has elevated it social media advertising using a third party platform to attract active and passive buyers. It begs the question of whether an expensive social media advertising for real estate platform is necessary? This approach is becoming common practice for the large franchised offices across…

  • Trump and Russia

    How Effective are Facebook Ads? Very. Case in Point: President Trump

    Facebook Ads and the President of the USA, strange bedfellows without a doubt. So let’s start at the top. Unless you’ve been living under a rock – like a giant Uluru sized rock WITH soundproofing – you’ve heard rumours surrounding the biggest political scandal in a generation; the possible collusion between now President of the…

  • social media management tools

    Social Media Management Tools

    Social media management is a key part of making a splash with your brand – online & off. At first, managing different branded accounts for your business across the various social media platforms and keeping track of every like, share and comment can be daunting. As time goes, well it still takes a fair bit…

  • social media for mobile

    Social Media Marketing for Mobile: Three Quick Wins

    Social media marketing for mobile is not only more effective, but more competitive than ever. It should come as no surprise that the majority of your users are on mobile when browsing social media. In fact, about 4 out of every 5 hours of social media use happens on a mobile device. Today, more and…

  • SOCIAL MEDIA FOR LAWYERS

    Social Media for Lawyers – Seven Tips for Success

    “Social media for lawyers wouldn’t work – my clients aren’t looking there!” It’s an all too familiar argument in law firms around the country when asked to invest in a social media strategy. While 5 years ago it may have had some merit, times have changed. As of June this year, 17 million Australians are…

  • Social Media for Real Estate Matters – Four Quick Wins

    With the highest smartphone and internet penetration in the world, it should come as no surprise that social media for real estate is becoming crucial for success in the Australian property market. To put things into perspective, here’s a few statistics to ponder over from June, 2017. There are 17,000,000 active Facebook users in Australia…

  • Social Media for Lawyers Q&A

    Social Media for Lawyers – Q&A Session

    At a recent Pepper IT Q&A session we spoke to Nickie, a local Sydney solicitor, about social media for lawyers. Specifically, we wanted to know what the biggest challenges were in the adoption and execution of a sound social media strategy for their law firm. You can find the transcript below. —– Pepper IT: How…

  • Social Media For Lawyers

    Social Media Management for Lawyers

    Today, we want to discuss social media management for lawyers. Australia has arguably one of the world’s most robust judiciaries and with 60,000 practicing solicitors competing for business, improving exposure is essential to building your client base. Despite its efficacy in this regard, social media strategy has simply not been a high priority for lawyers,…

  • Facebook Text Tool 7

    Facebook Text Tool – Don’t Miss the Mark

      Facebook is quite handily the largest social media network in the world and the nation. This also makes them the largest platform for social media marketing, which is their bread and butter. To ensure that advertising remains effective, and thus, lucrative, Facebook has a rule, the Facebook Text tool – Don’t Miss the Mark. 20%.…