Category / Media

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  • Yahoo News Australia – ‘Smoking hot’: Instagrammers Hijack Bushfire Hashtags With Seemingly Unrelated Selfies

    The bushfires that have ravaged so many parts of Australia in the last few months have brought much heartache, loss and destruction. They have also highlighted the best of humanity in so many ways. Searching the hashtag #bushfire will render hundreds of heart-warming results of fundraising, communities banding together, corporate Australia pitching in and those…

  • Real Estate Conversation – The power of community in digital marketing

    Creating an engaged online community is a powerful marketing tool. Ryan Shelley, writes for the Real Estate Conversation. On the value and importance of a digital community in the network driven real estate industry. Whether your a real estate agent, conveyancer, tourism operator or professional association. Engaging with your audience and addressing them as you…

  • ABC News – Calls to Monitor Crowdfunding Following Folau’s GoFundMe Ban

    Following GoFundMe’s decision to ban Israel Folau’s fundraising page, legal and social media experts are debating the extent to which crowdfunding websites should monitor their campaigns. Folau set up his GoFundMe page to raise $3 million to fund his legal battle against Rugby Australia, who had sacked the rugby player in May for posting homophobic…

  • B&T – Who’s To Blame? The Ins And Outs Of Social Media Defamation

    Following the ruling last month over the responsibility of certain media outlets for the comments they publish on their social media platforms, Facebook argues the individual who makes the comment should be held responsible. The case in question involved Northern Territory youth detainee Dylan Voller and defamatory comments made on Facebook about him. Given these…

  • ABC News – Voller Wins Facebook Defamation Court Case

    In February this year, Ryan Shelley presented an expert report before the NSW Supreme Court in relation to a significant Facebook defamation case involving Dylan Voller and three of Australia’s largest media organisations. Following a recent Court ruling, Voller has now won his case. Voller, former Northern Territory youth detainee, had accused the publishers of…

  • B&T – Nine And News Corp Lose Defamation Case Over Facebook Comments

    A significant ruling by the NSW Supreme Court has determined Nine and News Corp would be held legally responsible for defamatory comments made on their social media pages. Representatives for former youth detainee Dylan Voller successfully argued the media outlets involved had the same responsibility for the content of their published articles (ruled not defamatory…

  • Yahoo News Australia – Outrage Over Instagram Influencers’ Fundraising Appeal

    While it’s normal for Instagram influencers to share inspiring shots from their worldwide adventures, you wouldn’t expect them to ask their followers for travel funds. However, Instagram influencers Catalin Onc and Elena Engelhardt, known on social media as Another Beautiful Day, recently did just that. The couple set up a GoFundMe page and asked for…

  • Yahoo News Australia – Instagrammers Criticised for Chernobyl Selfies

    In 1986, the city of Chernobyl suffered a catastrophic nuclear event whilst under Soviet rule. Now, more than 30 years on and following a popular HBO series about the incident, uninhabitable Chernobyl is a growing hub for tourism. However, some tourists have taken their visit as an opportunity to take distasteful selfies in the area,…

  • Seven News – Tech Companies Challenged with Live Streaming

    Live streaming on social media is a great way for people to share special moments with their personal friends or business’ followers in real time. However, on rare occasions, it can be used for sinister motives. Ryan Shelley spoke with Brian Seymour of Seven News about the challenges technology companies now face. A technology that…

  • Australian Pork Foodservice Symposium – Staying Ahead with Social Media

    On 20 November 2018, Ryan Shelley spoke about the importance of keeping up-to-date with social media at the Australian Pork Foodservice Symposium in Sydney. Social media is a key marketing tool for businesses across sectors and the food industry is no exception. At the Symposium, Ryan highlighted the value of using social channels to directly…