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  • Email marketing Australia

    Email Marketing in Australia: A Guide to EDM

    Email marketing in Australia: elusive, complicated and tricky? No, not at all.   Email marketing, or Email Direct Marketing (EDM), is all about keeping your audience updated on what’s happening with your business and brand.   But, we want to focus on Australia, and how email marketing is different Down Under. Australia has its own…

  • Digital Marketing for Accountants

    CPAs Australia’s report on Leveraging Social Media for Accountants (September 2018) highlights many of the challenges faced by professional services organisations in marketing their business. With digital marketing for accountants no different. The CPA report highlights several challenges that many accounting owners and professionals face in marketing their area of expertise. In a highly skilled…

  • How to Create an Email Newsletter for your Brand

    Email newsletters are a great way to reach out to your clients and database. They allow you to create newsletter communications that reflect your business and branding. An email newsletter is an important element of your marketing plan. It is often an afterthought but has proven to generate extraordinary ROI rates. According to Campaign Monitor,…

  • Social Media Marketing Hunter Valley

    Which Australian Regional is leading the way in social media marketing?

    The digital economy and e-commerce are helping regional Australia reach new markets – and according to new research from the University of Newcastle, they’re doing so at a greater rate than the big cities.   A study from the Hunter Research Foundation Centre has revealed that businesses in the Hunter Valley are strongly taking advantage…

  • What Makes Direct Email Marketing Different?

    There are around 3 billion active email users in the world right now, 1 so chances are you’ve sent and received a fair few emails in your time. But scroll through your inbox and you’ll see that not all emails are created equal. While some emails are just plain text, others are the colourful, attention-grabbing…

  • What is Mailchimp?

    Founded in 2001 as no more than a side project, Mailchimp is now a full-service marketing platform that champions millions of businesses around the world. Through its email marketing tools and more, it helps people of all industries to grow and engage with their customer base.   A start-up for start-ups The brainchild of Ben…

  • Email Marketing Software – Finding Your Perfect Match

    No matter the type of business one owns or the service one provides, everything needs marketing to function. While some prefer to use SEO as it has proven to show positive results with the help of guest posts one could browse this site, backlinks and various other things, Email marketing is also known to showcase…

  • Campaign Monitor – A Sydney Success Story

    Born in Sydney, Campaign Monitor is one of the world’s leading email marketing platform providers. It allows you to create campaigns that are stylish, powerful and easy to put together. You needn’t be a marketing specialist to use Campaign Monitor.   The service Campaign Monitor’s pool of customers spans non-profits like Australian Red Cross to…

  • Understanding Mailchimp Reports

    Mailchimp is a marketing platform that allows you to reach out to your whole network simultaneously through stylish emails containing news, facts, insights and more. But it doesn’t end there. With Mailchimp you can not only create email campaigns but also access all kinds of valuable information about them once they have been sent. The…

  • What is EDM Marketing?

    Short for Electronic Direct Mail, EDM marketing is a fantastic way to engage with your network through tailored emails, social media posts, blog articles (such as this!) and more. EDM marketing carries your voice, your visual brand identity and the news, facts and insights that you want to share with your connections. In short, EDM…