We love data at pepper. We love it, because from the rawness comes a beautiful intelligence that guides business decisions.
Recently, we were elbow deep in SEO data for our Nation’s Capital, Canberra. Being a generous bunch, we thought we would share these SEO Canberra insights with you. So let’s take a look
To start with, let’s put the capital cities up against one another. Based on monthly search volumes from within Australia, the keyword “Melbourne” wins the popularity contest with 194,000 searches each month.
But which Australian capital interests the entire world the most? “Melbourne” beat “Sydney” by a nose with 714,000 monthly searches VS Sydney’s 645,000.
While “Darwin” was of little interest to Australians, it was of significant Interest, to the rest of the world with it coming in third to “Sydney”. We’ll dig a bit deeper on this international interest in Darwin at another time.
Are there specific keywords of interest relating to Canberra? Here’s a snapshot of the 20 top keywords:
|Keyword||Monthly Search Volume (AU)|
|tv guide canberra||32,000|
|university of canberra||22,000|
|canberra weather radar||22,000|
|the canberra times||21,000|
|canberra tv guide||18,000|
There are a few similar terms, so we went one step further and categorised each keyword in the list of top 100 keywords. We’ll be looking to re-visit this and categorise even more keywords, but we’d expect the general trend to continue as search volumes start to trail off significantly.
The data is all well and good, but what opportunities does this show us?
We start by looking at search volume. There’s no point looking to take advantage of SEO with a keyword with no volume.
Next, we look at difficulty. The trick is to find keywords that have significant volume and low difficulty.
To combine this, we simply take our data and divide the keyword volume by the keyword difficulty to get a volume /difficulty ratio. Simply put, whichever keyword has the highest volume/difficulty ratio, is something that could rank with only modest effort.
Lastly, you need to manually eyeball the list. For example, “Costco Canberra” has a good volume/difficulty ratio, but it is a very specific search, with someone looking specifically for “Costco”.
With all that in mind, consider the following list our top picks for Canberra related keywords that will offer you the most SEO Canberra opportunity:
|Keyword||Difficulty||Volume||Vol / Diff|
|melbourne to canberra||0||5,100||5,100|
|canberra to sydney||0||3,700||3,700|
|sydney to canberra||2||6,000||3,000|
|flights to canberra||1||2,800||2,800|
|whats on in canberra||2||5,300||2,650|
|canberra bridge club||0||2,400||2,400|
|canberra to melbourne flights||0||2,300||2,300|
|melbourne to canberra flights||0||2,200||2,200|
|flights canberra to melbourne||0||2,100||2,100|
|things to do in canberra||5||10,000||2,000|
|what’s on in canberra||1||1,900||1,900|
|brisbane to canberra flights||0||1,900||1,900|
|air bnb canberra||0||1,700||1,700|
|car sales canberra||0||1,600||1,600|
|part time jobs canberra||0||1,400||1,400|
|canberra to brisbane flights||0||1,400||1,400|
|whats on in canberra this weekend||1||1,400||1,400|
|canberra to sydney bus||1||1,400||1,400|
note: where difficulty = 0, we have divided by 1 to avoid divide by 0 error.
It turns out Canberra’s not just all about Parliament House, Questacon, Floriade and Fyshwick.
Our hope is that if you have a curiosity in SEO, especially relevant to Canberra, these little titbits will give you some ideas to explore further.
If you do have any specific questions or would like a similar analysis done for another city, town or area of interest, just give us a shout and we’d love to lend a hand.
If you’re curious, we used Google and ahrefs as to collect our data.