We love data at pepper. We love it, because from the rawness comes a beautiful intelligence that guides business decisions.

Recently, we were elbow deep in SEO data for our Nation’s Capital, Canberra. Being a generous bunch, we thought we would share these SEO Canberra insights with you. So let’s take a look

SEO Canberra – The SEO state of the Capital

To start with, let’s put the capital cities up against one another. Based on monthly search volumes from within Australia, the keyword “Melbourne” wins the popularity contest with 194,000 searches each month.

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What does the rest of the world think about Canberra?

But which Australian capital interests the entire world the most? “Melbourne” beat “Sydney” by a nose with 714,000 monthly searches VS Sydney’s 645,000.

While “Darwin” was of little interest to Australians, it was of significant Interest, to the rest of the world with it coming in third to “Sydney”. We’ll dig a bit deeper on this international interest in Darwin at another time.

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SEO Canberra keywords and search volume

Are there specific keywords of interest relating to Canberra? Here’s a snapshot of the 20 top keywords:

KeywordMonthly Search Volume (AU)
canberra weather         281,000
canberra times         207,000
weather canberra           73,000
canberra           72,000 ‘
canberra raiders           57,000
bom canberra           36,000
tv guide canberra           32,000
canberra personals           31,000
gumtree canberra           28,000
dendy canberra           24,000
university of canberra           22,000
canberra weather radar           22,000
the canberra times           21,000
canberra tv guide           18,000
access canberra           18,000
ikea canberra           18,000
escort canberra           16,000
transport canberra           14,000
canberra airport           12,000
canberra escorts           12,000

Categorising SEO Canberra keywords

There are a few similar terms, so we went one step further and categorised each keyword in the list of top 100 keywords. We’ll be looking to re-visit this and categorise even more keywords, but we’d expect the general trend to continue as search volumes start to trail off significantly.

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Opportunities with SEO Canberra

The data is all well and good, but what opportunities does this show us?

We start by looking at search volume. There’s no point looking to take advantage of SEO with a keyword with no volume.

Next, we look at difficulty. The trick is to find keywords that have significant volume and low difficulty.

To combine this, we simply take our data and divide the keyword volume by the keyword difficulty to get a volume /difficulty ratio. Simply put, whichever keyword has the highest volume/difficulty ratio, is something that could rank with only modest effort.

Lastly, you need to manually eyeball the list. For example, “Costco Canberra” has a good volume/difficulty ratio, but it is a very specific search, with someone looking specifically for “Costco”.

With all that in mind, consider the following list our top picks for Canberra related keywords that will offer you the most SEO Canberra opportunity:

KeywordDifficulty Volume Vol / Diff
melbourne to canberra0 5,100 5,100
airbnb canberra0 4,800 4,800
canberra to sydney0 3,700 3,700
sydney to canberra2 6,000 3,000
flights to canberra1 2,800 2,800
whats on in canberra2 5,300 2,650
canberra bridge club0 2,400 2,400
canberra to melbourne flights0 2,300 2,300
melbourne to canberra flights0 2,200 2,200
rent canberra1 2,200 2,200
flights canberra to melbourne0 2,100 2,100
things to do in canberra5 10,000 2,000
rentals canberra1 2,000 2,000
what’s on in canberra1 1,900 1,900
canberra rentals1 1,900 1,900
brisbane to canberra flights0 1,900 1,900
canberra marathon1 1,800 1,800
air bnb canberra0 1,700 1,700
car sales canberra0 1,600 1,600
part time jobs canberra0 1,400 1,400
canberra to brisbane flights0 1,400 1,400
whats on in canberra this weekend1 1,400 1,400
canberra to sydney bus1 1,400 1,400
canberra accommodation6 8,100 1,350

note: where difficulty = 0, we have divided by 1 to avoid divide by 0 error.

Wrapping up

It turns out Canberra’s not just all about Parliament House, Questacon, Floriade and Fyshwick.

Our hope is that if you have a curiosity in SEO, especially relevant to Canberra, these little titbits will give you some ideas to explore further.

If you do have any specific questions or would like a similar analysis done for another city, town or area of interest, just give us a shout and we’d love to lend a hand.

If you’re curious, we used Google and ahrefs as to collect our data.