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  • What Makes Direct Email Marketing Different?

    There are around 3 billion active email users in the world right now, 1 so chances are you’ve sent and received a fair few emails in your time. But scroll through your inbox and you’ll see that not all emails are created equal. While some emails are just plain text, others are the colourful, attention-grabbing…

  • What is Mailchimp?

    Founded in 2001 as no more than a side project, Mailchimp is now a full-service marketing platform that champions millions of businesses around the world. Through its email marketing tools and more, it helps people of all industries to grow and engage with their customer base.   A start-up for start-ups The brainchild of Ben…

  • Email Marketing Software – Finding Your Perfect Match

    As with most things in life, there’s plenty of choice when it comes to email marketing software. But just as you would for any other big purchase, it’s important to weigh up the pros and cons of the different services on offer so you can choose the best one for your needs and business goals.…

  • Campaign Monitor – A Sydney Success Story

    Born in Sydney, Campaign Monitor is one of the world’s leading email marketing platform providers. It allows you to create campaigns that are stylish, powerful and easy to put together. You needn’t be a marketing specialist to use Campaign Monitor.   The service Campaign Monitor’s pool of customers spans non-profits like Australian Red Cross to…

  • Understanding Mailchimp Reports

    Mailchimp is a marketing platform that allows you to reach out to your whole network simultaneously through stylish emails containing news, facts, insights and more. But it doesn’t end there. With Mailchimp you can not only create email campaigns but also access all kinds of valuable information about them once they have been sent. The…

  • What is EDM Marketing?

    Short for Electronic Direct Mail, EDM marketing is a fantastic way to engage with your network through tailored emails, social media posts, blog articles (such as this!) and more. EDM marketing carries your voice, your visual brand identity and the news, facts and insights that you want to share with your connections. In short, EDM…

  • GDPR for Australia

    Dealing with GDPR for Australia

    There has been a lot of discussion around GDPR for Australia and how it will affect Australian businesses. Designed to establish a single set of data protection across Europe, it is now more relevant than ever after recent data breaches like the Facebook-Cambridge Analytica scandal. We broke down exactly what GDPR is, it’s main principles…

  • We're Hiring

    We’re Hiring – Digital Content Producer

    Join our Digital Marketing Team! Digital Content Producer B2B digital marketing with focus on property and professional services industry. In this newly created role we are seeking a switched on professional with prior experience working with an agency or in business to business marketing role. Armed with at least 2 years experience in a social media…

  • Password Manager

    Why You Need a Password Manager

    In a world where your digital identity is almost as important as your physical one, the humble password manager is your first (and sometimes last) line of defence. Defence against what? Well just in the last year, we’ve seen some of the biggest digital hacks in history, from the wannacry attack, which caused millions of companies…

  • Why Website Speed Matters

    Why Website Speed Matters

    Website speed plays a significant role in the performance of your website. Think about your own browsing habits, waiting more than a few seconds for a page to load is probably enough to irk you. And you’re not alone, studies show that internet users simply do not have the patience for slow websites. Your user…