Real Estate Conversation – The power of community in digital marketing

Creating an engaged online community is a powerful marketing tool. Ryan Shelley, writes for the Real Estate Conversation. On the value and importance of a digital community in the network driven real estate industry.

Whether your a real estate agent, conveyancer, tourism operator or professional association. Engaging with your audience and addressing them as you would face to face is as equally as important as content creation.

Building a presence across social media requires creating and sharing interesting, relevant content with your target audience. Content that is generated specifically with this audience in mind.

To build this presence, you need to engage with your community! This can be as easy as leaving a comment on a local businesses page or giving kudos to your favourite barista.  By showing the human behind the brand, and showing yourself in your local community, you’ll build your reputation, personal brand and encourage digital engagement.

 

Engage with your community

Furthermore, don’t underestimate the value of being informed. Stay informed about local events, trends in your industry or even the latest social media craze for real estate. By sharing these insights, you can stay ahead of a very competitive real estate sector.

Read the full article as published in the Real Estate Conversation.

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