It’s no secret that email marketing is still one of the most effective sales and marketing so to help you start, we’ve put together a quick and easy guide on how-to create a MailChimp campaign. To help our readers get a grasp on the basics, this is the second in a series of MailChimp 101 posts to help beginners get started.
How to create a MailChimp Campaign Step by Step
Step 1: Navigate to campaigns
Step 2: Create a stand-alone Campaign
Step 3: Select the type (in this case, email)
Step 4: Choose a campaign name. If you’re making a newsletter, add the date or month in the name to make it easy to identify the campaign in the future. Once you’re done, click ‘Begin’
Step 5: Select the list of people you would like to send this email to from the drop-down
Step 6: Select ‘Entire List’ (unless you have already created a segment) and continue
Step 7: Fill in the sender details. Remember to choose a ‘From name’ that a subscriber is likely to recognise like your business name or a senior executive’s name and a ‘From email address’ that is on your domain e.g. firstname.lastname@example.org
Step 8: Select the type of email you want to send e.g. is this an announcement? Do you want to sell a new product? Etc. Then continue.
Step 9: To edit placeholder text and image the pencil button. To replace the placeholder image click on ‘replace’.
Step 10: When replacing text, you can select and style the font to suit your brand.
Step 11: Confirm all details are correct and send your email (or schedule it for a later date).
And it’s that simple. Understanding how to create a MailChimp campaign is only half the battle – learning from your campaign results and improving on your future campaign is the second. In the next how-to, we take you through MailChimp’s reporting features and how to run an A/B split test to start optimising your campaigns.
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