Hiring a Digital Marketing Coordinator?
A Digital Marketing Coordinator is an important position to fill as you build your marketing team. Do you know what their remit should be?
Learn how to hire a digital marketing role.
Find out how pepper can fulfil your digital marketing coordinator needs.
Who is a digital marketing coordinator?
As many businesses experience an intertwining of the marketing and technology functions of their operations, we have seen a significant growth in the hire of digital marketing positions.
If your business is looking to expand or hone your efforts in website marketing, email marketing, search engine marketing or social media marketing, you will need someone who has knowledge and experience in these disciplines, as well as the can-do, roll-up-their-sleeves attitude to just get the job done. It’s fast paced and requires the ability to learn on the fly, testing and adjusting as you go.
What does a digital marketing coordinator do?
This person is responsible for the day-to-day implementation of the brand’s digital marketing strategy. It involves:
- maintaining the brand’s digital assets
- creating and posting social media content
- community management and increasing engagement of the varying groups of followers
- devising email marketing campaigns that entail segmentation, writing content, designing templates and initiating the deployment of the communications
- creating new, and revising existing content on websites and other web-based pages
- understanding search engine optimisation (SEO) principles and applying these to constantly improve the site’s rankings and visibility in search engines for a range of keywords
- developing and implementing integrated digital marketing campaigns across the business’s digital platforms
- reporting on all areas of digital marketing in formats that can be digested by all levels of the company hierarchy
An alternative to hiring a digital marketing coordinator?
Finding these skills in someone who has at least three years’ experience can sometimes be tricky. If the process is taking a little too long, why not consider outsourcing this function for as long as it takes to find the right person, or on a more permanent basis?
The pepperit team comprise a range of roles, including a digital marketing coordinator who will expertly carry out this function for your business. It’s what we do, and we love it!
Digital Marketing Coordinator Services
Ready for immediate start, for less than the cost of an employee. Let pepperit help by being an extension of your marketing team.
Beyond just going through the process, we’re committed to supporting your interests and together, achieving measurable results.
We work as an extension of our clients’ teams and systems. We immerse ourselves in the client and their brand. You’ll be a part of this.
Data speaks volumes. We find, collect and interpret results that gives you clarity on the activity and their resulting success.
Beyond Digital Marketing Coordinator Services
We are a full-service marketing agency and our services are important elements of our clients’ marketing strategy and execution.
Looking for industry leading web design and development services? We’ll help with creating your conversion optimised eCommerce store or content website.
There’s more to email marketing than spam. We design and build smart, segmented and tailored email campaigns that delight your customers. Backed by rich analytics, make your campaigns convert into sales.
Social media is essential for building a tribe of supporters and to communicate your company’s values. Ensure you have a strategy that’s easy to execute and report on.
Renowned for our industry knowledge, expertise and commentary, we are delighted to partner with Australia’s largest and most well-respected news and industry publications.
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