Briefing in your eCommerce Development 


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    <p>Briefing in your <span style="text-decoration: underline;">eCommerce Development </span></p>

    Five things to cover when finding an ecommerce development company

    It has been decided. The new website will go ahead, and it will have ecommerce functionality. Great! Now you need to find an ecommerce development company. One that will work to understand your requirements. And that knows how to bring design, brand, content and an ecommerce experience together on a platform that your visitors will love.

    “We need ecommerce. Stat.”

    In this article we review the key areas you should consider when finding an ecommerce development company.

    Keep your ecommerce development company in check by knowing this

    The platform

    The website platform must be able to deliver design suitable for your business, as well as be able to integrate with the ecommerce technology you’re looking to use. These are separate platforms that must work seamlessly together for the best user experience.

    At pepperit, we usually recommend open source technology such as WordPress, for smart and cost-effective solutions. However, there are plenty of content management systems out there that may be applicable to your business requirements. These will also integrate nicely with your ecommerce solution, whether that be Shopify, Magento, WooCommerce or another.

    The experience

    The user experience is all about making it as easy as possible for your website’s visitor to find what they need. User-centric design is key to keeping your customers coming back and finishing their purchase on your website. Therefore, all features and functions should be designed with the customer in mind.

    Firstly, ensure you get designs that are non-distracting, removing or minimising unnecessary popups or information that pulls the visitor away from purchasing. The designs should also incorporate search bars and filters to allow for a quick and precise shopping experience, while instilling a feeling of control.

    Lastly, a good user experience depends on clear navigation menus that carefully considers categories and subcategories that make finding particular products or services as easy as possible.

    The content

    Content is always an important part of the website build. However, it is often overlooked until late in the process. As such, we recommend you know what content you want on your website up front. This includes copy (at least draft form), images, videos, plus downloadable guides or files, product brochures etc.

    You should drive your ecommerce development company to really think about how this gets presented. For instance, in what order, what is required to support it, and then find a way to simplify the presentation. A minimal approach with little clutter will perform better than more complex layouts.

    You should take charge of the production of quality content. Whether that’s your in-house team or the outsourced agency, quality is they key.

    Consider ways to validate your customer’s choice to do business with you. Use testimonials and reviews to promote their peers’ thoughts about you. It will help in the conversion process.

    The conversion

    Conversion is why you build an ecommerce site. It is to get the customer to purchase, no matter what it is you sell. From products to online courses, if a customer can purchase something from you online, this has the potential to be your lowest cost of distribution.

    Firstly, make the journey to purchase clear and easy. Secondly, allow a customer to easily add more items to their online shopping basket. There’s nothing more frustrating than stalling at the last hurdle!

    During the process, ensure the view cart button is prominent, easy to locate and use. Also ensure other buttons, known as call to actions, are clear, uncluttered and take the customer where they want to go (ideally a quicker way to purchase).

    The analytics

    Checking off all these items above are of little use if you are not measuring your customers’ interactions on your website. Your website agency should implement the right pixels and coding on your website. With this, you’ll be able to gain important insights and develop reports.

    Website analytic tools are numerous and your ecommerce development company will be able to manage this and recommend an appropriate tool for your business. Standard tools in the Google product suite include Google Analytics, Google Search Console and Google My Business.

    With the tools in place and being monitored, you will be in a great position to identify your best performing pages. So too your products, content, call to action buttons. Then create paths to purchase that better suit each customer, in a more personalised way. This is known as conversion rate optimisation.

    Final words about ecommerce development

    Pepperit is a full-service marketing agency in Sydney’s Potts Point. We are highly experienced in website designs and builds. We’d be delighted to chat with you about how we may become your ecommerce development company. Please get in touch, your way.

    For an insight into how we work and at the very least, some helpful tips on how to plan, budget and brief your next website project, download our free guide at the top of this page.

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