Facebook Text Tool – Don’t Miss the Mark

Facebook Text Tool – Don’t Miss the Mark

Ryan Shelley

18 April 2017

Facebook is quite handily the largest social media network in the world and the nation. This also makes them the largest platform for social media marketing, which is their bread and butter. To ensure that advertising remains effective, and thus, lucrative, Facebook has a rule, the Facebook Text tool – Don’t Miss the Mark.

20%. That’s how much text you’re allowed to have in a Facebook Ad.

Facebook want to keep their ads and content snappy and to do that, they want images – not text. This is the first thing we check whenever a clients tell us an ad was disapproved. And for the better number of them, it’s the problem.

Now you may be thinking, how do I even check that my ad meets the criteria? Thankfully, the Facebook Text Tool makes it easy.

How to User the Facebook Text Tool

First, navigate to this tool click here. One the right-hand side of the page you’ll see a short guide on the Facebook’s four ratings categories for text in ads. In essence, the less text, the better.


In the centre of the page, you’ll be greeted with the below message. Hit the upload button.


Next, select the image file of your ad from your computer for upload.

Facebooks Ads

Now the Facebook Text Tool should give you an indication of whether or not you have too much text in the advertisement.


Facebook has determined that there is a ‘low’ amount of text in the above image, which means it may still be affected. The more text, the less reach your ad is likely to have. We’ll have to reduce the size of the text if we want to maximise the effectiveness of our reach. Ideally, your post should fall into the ‘OK’ category, the highest of Facebook’s four categories.

To give you an idea of what this looks like in practice, here’s Facebook’s own visual guide to help you get started.

 It may be that you have too much text.

And it’s as simple as that. Remember, when it comes to social media advertising, it really is the little things that count. Find this helpful or have any questions? Let us know in the comment section below or reach out here.