Many consumers today like to read reviews of a product, place, or service before they make a purchase or commitment. But how do you know if the review is relevant to you, or if you can trust the reviewer? That’s where virtual reality (VR) marketing can help you to make your decision. It’ll change the way that businesses sell their goods, and change the way that you consume those goods. Virtual reality will allow you to experience a product, place, or service for yourself to help you choose, so you don’t have to rely on reviews, spend money, or make a big initial commitment. Here are just a few of the ways that virtual reality will change how businesses market to consumers:
Stand Out from the Competition
VR marketing, like other tech marketing, can simply be an impressive way to sell you a business’s ideas or products, and help that business to stand out from the competition. Especially now, when the technology behind VR isn’t advanced enough yet — and still too expensive for many businesses to take advantage of — VR marketing shows consumers that your brand is doing well and is looking towards the future.
A great VR ad will be more memorable to viewers than a commercial or image because of VR’s immersive capabilities. For example, if a viewer sees a VR ad to Disney World or Harry Potter World, they’ll get a real taste of what these amusement parks have to offer. An ad might sell a viewer on a specific ride or attraction, allowing them to virtually experience it as if they’re there. For 15 seconds, they might feel as if they’re on a roller coaster or inside Hogwarts. And if a viewer wants more, they’ll have to make a trip to the parks.
Tour Luxury Destinations
If you want to plan a luxurious vacation full of great entertainment, gaming, and nightlife, VR marketing can sell certain businesses or destinations to travelers in a way that blogging, social media, and video can’t. For example, imagine virtually touring Singapore — one of the most technologically advanced cities in the world — before even planning a trip or spending a dime. Being able to immerse yourself in a virtual tour of the city might just sway you to choose Singapore over another popular entertainment city (like Nassau or Monte Carlo) that might not offer VR tourism.
This same concept applies to selling real estate. Many agents and businesses already offer 360-degree image tours. But VR would take it a step further, because you’d actually feel like you’re there. An out-of-town buyer could virtually tour a home they’re interested in without having to travel to the physical location at any point. Eventually, this could expand beyond virtually touring luxury homes. Buyers, whether they’re located where the home is or not, could virtually tour homes, which would free up time, effort, and money for both the buyers and the real estate agents.
Try Before You Buy
Trying a product before you buy it isn’t a new concept — it’s used in selling cars, tech gadgets, and clothes, among much more. But what happens when you want to order a product online or order from a different state or country? In that case, virtual reality will allow you to try the product before you buy it. This might be in the form of a virtual shopping center where you can virtually see all of the goods in front of you and interact with them.
For an example of how this is used now, some Ikea locations allow shoppers to virtually tour the store and make notes of what they want to buy, and then let them purchase those goods. Ikea also offers a virtual home planner that allows shoppers to experiment with different furniture styles in their home before making any purchases or building any furniture. That way, Ikea can still offer shoppers an incredible try-before-you-buy experience without business losses (such as from returned merchandise). As VR technology improves, this application of VR will likely be more widely used across a variety of industries to offer a better customer experience — and more efficient business operations.