We spoke with News.com.au – How do you pick organic from sponsored content. Let’s navigate the minefield of organic vs sponsored Faceboook posts.
As in the non digital world it comes back to trust.
“Users should look to recommendations, reviews and opinions from people and sources they trust” advises our Managing Director and social media expert Ryan Shelley. “If you don’t know or trust the person posting the content, then take what they say with a grain of salt.”
Case in point. Oobah Butler, a UK journalist, managed to trick TripAdvisor into ranking his backyard shed as London’s number one restaurant. He showed it is possible to falsely boost a business’s reviews and ratings.
On the whole, consumers are growing more savvy when it comes to seeing through false reviews but it can still be a minefield.
“For this exact reason, trust is a huge growth point. We’re tipping it will become extremely important for businesses and individuals.”
The article can be read in full detail at news.com.au – How do you pick organic from sponsored content.
Ryan Shelley, Managing Director and Social Media Expert is available for expert social media commentary on all things digital marketing. Ryan can be contacted via the Contact page.