pepper insights.

On 7 January 2026, Gmail flipped the switch on a big update¹. It’s not a beta. It’s not a slow rollout. It’s live now, and it changes how email lands in people’s inboxes. Rather than showing messages in date order, Gmail now filters emails based on what it deems important using generative AI. Translation: Gmail’s…

Growing an accounting practice is not just about adding more clients or staff. It is about building visibility, trust and a business model that evolves with the times. The firms that have gone from solo to sizable all share one common theme: smart marketing paired with solid accounting foundations. Marketing is more than a logo…

But First, What is Sensory Marketing? Whether you have or haven’t heard the term, sensory marketing is making an impact. The term is used to describe marketing campaigns that target each and any of the five senses. If you’ve seen any cool campaigns floating around, like Jacquemus’ recent bread and butter campaign, then you probably…

So you want to hire a marketing agency? Brilliant. But let’s be real, they’re not miracle workers. The magic happens when you work with them, not just throw tasks over the fence. True success stems from collaboration, clear communication, and a strategic approach. Whether your goals are increased sales, enhanced brand recognition, or sustained growth,…

As organisations search for innovative ways to reach their audiences and communicate effectively, the shift from traditional paper-based annual reports to digital annual reports has become more prevalent. Digital annual reports don’t just tick the sustainability box, they also unlock new levels of engagement, accessibility, and insights. Why Go Digital? A digital annual report can…

When designed with planning, care and intent, your company’s annual report can become a powerful storytelling tool, reference document, and brand asset; it can even excite your most difficult stakeholders. We’ve designed countless annual reports for brands that care about impact, not just compliance, here are the top 10 things we’ve learned to help elevate…

And why it matters to Australian sellers If you are selling products online in Australia through platforms like eBay, Amazon or Catch, you are competing in a crowded digital environment. How well your listings are optimised in these spaces determines whether your products are discovered and purchased or overlooked entirely. That is where Marketplace SEO…

At pepperit, we’re all about great marketing, great people, and great conversations. That’s why we’re teaming up with The Marketing Club to bring their first Newcastle event to life and you’re invited. Join us for an evening of real connections, rooftop chats and industry banter (minus the buzzwords). Let us know you’re coming🎟 Get your…