pepper insights.

Every so often, someone claims email is outdated, ineffective, and overshadowed by newer platforms. I’ve questioned its relevance myself. But let’s be real. Email isn’t dead. We just need to use it smarter. Why Email Marketing is Important Unmatched Reach and Engagement. Think about it. Just about everyone you know has an email address. It…

Social media is forever changing. Whether it’s the Instagram feed or the TikTok algorithm, brands and content creators have a tough job staying ahead of the curve and this year is no exception. But, maximising engagement, building communities and elevating your social media game doesn’t have to be overwhelming. We’ve got you covered with the…

Ever spent hours creating the perfect social media video, only to post it and realise your call-to-action is hidden behind a progress bar or your logo is cropped out? Frustrating, right? You’re not alone! Social platforms love cluttering your screen with buttons, captions, and other overlays—so if you’re not careful, your message might never actually…

Forget Google—Gen Z is rewriting the rulebook on how we search for information, and social media is at the centre of this shift. Whether it’s finding the latest brunch spot, a skincare routine that actually works, or tips on sustainable fashion, young people are ditching traditional search engines in favour of TikTok, Instagram, and Pinterest….

Are your storage cabinets filling up with old hard drives, monitors, and laptops? As technology continues to evolve at a rapid pace, it’s easy to find ourselves with a pile of unwanted or broken devices. The competitive environment means that we need to keep up with the latest gadgets, but that’s leading to a growing…

Here at pepperit, we love producing annual reports, especially a not for profit annual report. What better way to showcase your successes and achievements from the year? It’s a moment in time for your business or organisation; marking more than your financials, it celebrates the efforts of your team and the positive effects of your…

Businesses are incorporating insta-worthy elements into their events and venues more often than ever before.  From Mecca Cosmetica to the Grounds of Alexandria, brands focus on captivating consumers with instagrammable experiences. Here are some tips on how to incorporate killer social photo ops! Eye-catching Decor and Design Visual aesthetics are vital in creating Instagrammable events….

Recently the team at pepperit have had the absolute pleasure of working with the talented and dedicated Michael Cassel Group (MCG). We were lucky enough to attend their special preview performance of &Juliet last Friday night. Coinciding with Mardi Gras, and with the themes of love and acceptance sprinkled throughout, MCG partnered with Sydney Mardi…