pepper insights.

Heads up social media managers, it’s officially time to say goodbye to Facebook Analytics. While I’m sure many will have already switched over to greener pastures, for those still hanging on – if you’re not familiar with the latest Facebook Tools yet, now is the time to get familiar. The insights tool will no longer…

Falling behind on your social media game? Pumping out fresh new content, engaging with your audience, trying to gain followers, upping your like count. Social media can sometimes feel like a constant uphill battle. We get it. But it doesn’t always have to be that way. Sometimes a return to the basics is all you…

Choosing a CMS platform comes with a multitude of considerations. Finding a platform that fulfils your needs is already a big task; ensuring this CMS is secure and well-equipped to stand up to cyberattack and malware attempts is another massive consideration. Does WordPress security pass the test? WordPress: Just how secure is it? WordPress is…

Backlinks not appearing in your search engine optimisation index software or Google Search Console? There’s a chance these backlinks could be noreferrer backlinks. There is always lot of talk around these types of links. Yet their purpose and effect on SEO has somehow remained quite mysterious. Perhaps this is because there’s a lot of misconceptions…

If you aren’t thinking about your video marketing strategy, you should be. There’s no question that consumers are engaging with more and more information on the internet every second. There’s also no question that social media, and all other internet platforms are packed with both useful and useless information. The real question is – how…

Mondays are difficult enough. There’s nothing more discouraging or overwhelming than starting up your work computer at the beginning of the week and seeing your inbox packed with actionables and tasks in amongst all the other spam, news and subscriptions. When working on long-term projects, it can be easy to lose track of tasks, progress…

Recently, I enjoyed a fun filled family day at the Royal Easter Show. Among the expected sights, sounds and smells, were deeper lessons in sales and marketing. The source of these lessons, the loud and rumbustious carnies! Carnies, or more correctly show people – are the loveable larrikins that make for a great show experience….

Every marketer has that campaign they absolutely love – and for Lauren Bremner, it’s McDonald’s Almost Home.  Beyond managing to turn every truck into a rolling Macca’s ad with their red and yellow lights, the ad tells a poignant story of coming home, which aligns beautifully with the green lights in Lauren’s own career.  Lauren…