pepper insights.

Summer is one of our favourite times of the year, which makes hosting our Summer Internship program that bit more fun. This year we had the pleasure to host Olivia and Daisy in the inaugural Newcastle Office Summer Internship Programme.We chatted to Olivia and Daisy about their experiences over the past three months. Olivia Olivia…

For most of us, horse supplements and wellness products aren’t exactly our area of expertise. But for Marketing Manager Georgia Grech at Kohnke’s Own, it’s a life she has lived and breathed for years. The family-owned Kohnke’s Own brand has delivered premium quality horse health care products for over 20 years. With the evolution of…

Email marketing is one of the most powerful tools in a marketer’s arsenal. We’re all drowning in emails, but a great email marketing campaign can help your business stand out in your customer’s inboxes. The iOS 15 update that came along last year was a woeful sight for email marketers everywhere. Here’s what it actually…

Google My Business is an excellent tool for managing your business content, reviewing insights, checking reviews and advertising. However, if there’s only one person with access to the profile, this can cause problems down the line. Whether you want to delegate tasks, allow access for an intern or virtual assistant, or simply have more employees…

There’s just something about connecting with people that makes you feel alive and a part of something bigger. For Mad Mex’s National Marketing Manager, Loane Avenell, it’s the crux of everything she does. For starters, fast-food marketing sure isn’t just about fast food; a big part of the fun is the fast feedback. Whether it’s…

There’s a lot that goes into an annual report. Design, copywriting, layout, typesetting, distribution. And that’s not even including the actual meat of the report – your financials, mission statements, values, stakeholders, and more. Investing that much time and effort into annual report design should return more than just one document. So, here are some…

Marketers who use segmented campaigns note up to a 760% increase in revenue. If that’s not enough of a reason to jump into and invest in your email marketing campaign strategy, I don’t know what is. Email marketing is all about connection – welcoming current, past, and potential clients into the home that is your…

We all know what product marketing is – marketing for products, obviously. But when it comes to services, “what is service marketing?” seems to have a much more elusive answer than just – marketing for services. So, what is it? What is service marketing? A definition Our service marketing definition hinges on the nature and…