pepper insights.

There’s a lot that goes into an annual report. Design, copywriting, layout, typesetting, distribution. And that’s not even including the actual meat of the report – your financials, mission statements, values, stakeholders, and more. Investing that much time and effort into annual report design should return more than just one document. So, here are some…

Marketers who use segmented campaigns note up to a 760% increase in revenue. If that’s not enough of a reason to jump into and invest in your email marketing campaign strategy, I don’t know what is. Email marketing is all about connection – welcoming current, past, and potential clients into the home that is your…

We all know what product marketing is – marketing for products, obviously. But when it comes to services, “what is service marketing?” seems to have a much more elusive answer than just – marketing for services. So, what is it? What is service marketing? A definition Our service marketing definition hinges on the nature and…

Sharing content is a key way of amplifying your digital presence, audience and ultimately customers. This can be done across many platforms, however a key method is by getting published on related businesses’ and media companies’ blogs. This will help you reach new audiences while simultaneously establishing yourself as a source of expertise and authority…

We love developing pages and posting blogs. As marketers, it’s in our blood. But sometimes, all you need is a simple link to a PDF – whether it be a menu, a price-list, a downloadable guide, what have you. Luckily, WordPress PDF hosting isn’t just handy, it’s super simple too!  We’ll keep it simple: Our…

Part and parcel of being a Director of Sales and Marketing within a global hotel chain is knowing when to zoom in on details and opportunities, and when to take the big picture approach. Perhaps it’s Leanne Stock’s career beginnings in the world of accounting and finance that have equipped her so well to elegantly…

Heads up social media managers, it’s officially time to say goodbye to Facebook Analytics. While I’m sure many will have already switched over to greener pastures, for those still hanging on – if you’re not familiar with the latest Facebook Tools yet, now is the time to get familiar. The insights tool will no longer…

Falling behind on your social media game? Pumping out fresh new content, engaging with your audience, trying to gain followers, upping your like count. Social media can sometimes feel like a constant uphill battle. We get it. But it doesn’t always have to be that way. Sometimes a return to the basics is all you…