pepper insights.

We all know what product marketing is – marketing for products, obviously. But when it comes to services, “what is service marketing?” seems to have a much more elusive answer than just – marketing for services. So, what is it? What is service marketing? A definition Our service marketing definition hinges on the nature and…

Sharing content is a key way of amplifying your digital presence, audience and ultimately customers. This can be done across many platforms, however a key method is by getting published on related businesses’ and media companies’ blogs. This will help you reach new audiences while simultaneously establishing yourself as a source of expertise and authority…

We love developing pages and posting blogs. As marketers, it’s in our blood. But sometimes, all you need is a simple link to a PDF – whether it be a menu, a price-list, a downloadable guide, what have you. Luckily, WordPress PDF hosting isn’t just handy, it’s super simple too!  We’ll keep it simple: Our…

Part and parcel of being a Director of Sales and Marketing within a global hotel chain is knowing when to zoom in on details and opportunities, and when to take the big picture approach. Perhaps it’s Leanne Stock’s career beginnings in the world of accounting and finance that have equipped her so well to elegantly…

Heads up social media managers, it’s officially time to say goodbye to Facebook Analytics. While I’m sure many will have already switched over to greener pastures, for those still hanging on – if you’re not familiar with the latest Facebook Tools yet, now is the time to get familiar. The insights tool will no longer…

Falling behind on your social media game? Pumping out fresh new content, engaging with your audience, trying to gain followers, upping your like count. Social media can sometimes feel like a constant uphill battle. We get it. But it doesn’t always have to be that way. Sometimes a return to the basics is all you…

Choosing a CMS platform comes with a multitude of considerations. Finding a platform that fulfils your needs is already a big task; ensuring this CMS is secure and well-equipped to stand up to cyberattack and malware attempts is another massive consideration. Does WordPress security pass the test? WordPress: Just how secure is it? WordPress is…

Backlinks not appearing in your search engine optimisation index software or Google Search Console? There’s a chance these backlinks could be noreferrer backlinks. There is always lot of talk around these types of links. Yet their purpose and effect on SEO has somehow remained quite mysterious. Perhaps this is because there’s a lot of misconceptions…