Developing a winning Law Firm Marketing Strategy.
With over 25 years combined experience
with top-tier law firms, we
FREE: Get access to our Digital Marketing Guide for Lawyers.
“How can I create a successful law firm marketing strategy?”
It’s a question the pepper team are asked a lot. The answer will depend on the type of law you practice, the size of your firm and the clients you service.
A common thread in all law firm marketing strategies, however, is to have a digital first mindset. Digital marketing presents a raft of positive outcomes, not least, cost efficiencies and more reliable tracking and reporting, which means less of a blindfolded, throw-the-money-and-hope-for-best approach.
To highlight the importance of digital marketing, here are some important numbers to know:
- 93% of online experiences start with a search engine.
- 72% of Australians are on social media (Source: Digital 2020 – Australia, We Are Social).
- 80% of business professionals believe that email marketing increases customer retention (Source: myemma.com).
The 2019 ALPMA and GlobalX Legal Industry Report surveyed 172 law firms across Australia and New Zealand and found 62% of respondents have developed a marketing strategy for the future, likely due to the competitive nature of the law firm market. It’s a good number, but it still leaves a large group that have yet to form a strategy, let alone implement it.
62% of respondents have developed a marketing strategy for the future, likely due to the competitive nature of the law firm market.
The same report also found that client interaction and verbal communication were the most crucial skills for lawyers. In parallel with this, one of the key elements to a strong law firm marketing strategy lies in understanding your client and listening to them.
Get started today on your law firm marketing strategy
Start your law firm’s marketing strategy with a content marketing plan. This will be the basis of all marketing activity. Through content marketing, you will hone your listening skills on search engines and in social media. It will transition you into search engine optimisation strategies, creating email marketing processes, developing a social media strategy and ultimately nurturing your tribe who become loyal, returning and referring clients, all crucial to the continuation and growth of your law firm.
The pepper team has created a free guide to help with your law firm marketing strategy. It delves into each of the above areas of marketing specifically for law firms. Receive your free copy of How to Stand Out: A Digital Marketing Guide for Lawyers by completing the form at the top of this page.
Two thirds of respondents to the ALPMA and GlobalX survey also indicated the thing they wanted more of was time. If developing a marketing strategy for your law firm is vital, yet you find yourself with little to no time to implement it, why not contact pepper to see how we may be able to help?
Social Media for Law Firms – over 25 years experience in law firms.
You need a team who understands digital marketing AND law firms.
Your clients are using social media platforms, so connect and effectively engage with them, before your competitors do.
“Don’t get left behind. It’s time to take action on your firm’s digital marketing strategy. Developing email marketing lists, leveraging SEO benefit and gaining a social media following all take planning and patience.”Nicole Shelley Head of Marketing
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