LinkedIn has been the leading professional networking platform for over a decade. In today’s corporate world, it’s more important than ever to have a rich, branded presence on the platform both personally and business. Creating and managing an active LinkedIn Company Page is critical to building brand exposure and attracting talent – image is everything.
The first and often most confusing piece of this puzzle is getting your URL right.
When you first create your Company Page on LinkedIn, you’ll be served with a URL that looks something like this: https://www.linkedin.com/company-beta/1645371/
If you want to look like a professional, trusted business, that LinkedIn Company Page URL should be reading as ‘https://www.linkedin.com/your-brand-name’. It also benefits the SEO for the page so that search engines like Google know to serve the page when your brand name is queried online alongside your website and social media pages.
Now the big question is, how?
Don’t be surprised when you can’t change your LinkedIn Company Page URL from your account settings drop-down. It’s not meant to be easy. Changing your URL can not only make it confusing for users, but can also affect previous back-links to your page if you’ve particularly prolific on the platform up until this point.
LinkedIn Company Page URL Update: Step by Step
To change your Company Page URL, you’ll have to fill out a LinkedIn Company Page Request Form which can be found here: https://www.linkedin.com/help/linkedin/ask/cp-master
Now keep in mind, you will have to be an ‘administrator’ of the page for LinkedIn to approve your request.
The form fields are fairly straight forward as you can see in the below image.
The only field you need to be mindful of is the drop-down menu; ensure you select ‘I want to update the name and/or URL of this company page.’
Once you’re finished filling in the form, hit ‘submit’ and you’re done! You should receive a response within a few days confirming your URL update.
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