The importance of Logo Design in Australia.
A logo is one of the most important branding investments a business can make and has significant impact on it’s public perception. Does your logo design cut the mustard?
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Why is Logo Design important?
Welcome to pepperit. We’re a full-service marketing agency with a long and proud history in the digital marketing world, providing brand and marketing collateral packages to a diverse range of wonderful clients. Logo design Australia-style is part of our services.
Many of the world’s largest organisations take great care of their logos. Top advertising and marketing agencies are employed to spend days, weeks or months designing and revising a logo at often massive costs. In 1986, a designer was paid $100,000 for the NeXT logo for Steve Jobs. The Olympics 2012 committee shelled out a sweet £400,000 for a logo that divided the world. Pepsi’s logo was redesigned in 2008 for a whopping $1 million. A consultancy’s change from ‘Arthur Andersen’ to ‘Accenture’ was one of the most expensive rebrandings of all time, totalling $100 Million.
The price for logo design varies quite drastically. Why do businesses invest so much money in it? Is it worth it? For a business, “instant recognition” is pretty much their holy grail. When we glance at a successful logo, our mind is instantly connected to the business in question without the need to see it’s actual name. So indeed, a well designed logo is crucial for a company’s branding strategy.
A strong logo has a number of essential benefits for your organisation.
Consistency
A logo gives your company an easily recognisable visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent exposure to your brand.
Image
Well-conceived and designed logos can be instrumental in building and maintaining a certain image of your brand. A creative and visually appealing logo can attract people to your advertising messages.
Loyalty
Over time, people will begin to remember your logo. They will associate the quality, taste, and smell of your products with your brand. This will create loyalty in customers, and your logo will become important to them.
“The soul cannot think without an image.”
Aristotle
Love at first sight?
If you are presented with a design for your company logo that is immediately likeable and resonates with your values, you might be wise to take a long hard look at it, bin it, and start again. A good logo or a good trademark gains meaning and power over time. The design should embody these three overarching philosophies of logo design:
Appropriate
A good logo design will be appropriate to your business and successfully express it’s values. Your logo is how people recognise you, and it helps express how you’re different from your rivals.
Uncomplicated
Using too many fonts or colours in your logo will just confuse the consumer and not successfully communicate the message you wish to send. A simple look tells the consumer you are organised.
Memorable
It’s common sense to spend time on your logo. It’s the first thing that people see – it’s the look of your company, and it’s going to reflect what you do. Therefore, take extra care in designing your logo.
Let’s make your Logo Design Australia.
As a next step, there are a few things you can do.
- The first is to call us to have a chat. We’re a friendly bunch and love finding how to best bring out our clients’ brand authenticity.
- Another option is to download our Graphic Design and Branding E-book. There’s no obligation here. We truly want to help businesses get the best out of their marketing material.
- Finally, have a bit more of a look around our site. Check out some of our past work, learn more about our services and get to know a little about our pepperheads.
Check out our work
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