JG Vertical

JG Vertical

Scaling new marketing heights.

Starting with one person, JG Vertical has grown to proudly employ a crew of over 25 team members. Offering rope access, rigging and rescue services, JG Vertical leads the vertical access industry. 

THE MISSION

JG Vertical’s tremendous success has been built through traditional networking and word-of-mouth. So traditional in fact, they didn’t even have a website.

Looking to further expand the business, JG Vertical asked pepperit to take charge of their marketing. Starting with a website and moving onto an intelligent marketing effort that would proudly showcase JG Vertical’s expertise, integrity, and quality.

Blessed with spectacular photography, high up from iconic job sites, we designed subtle vertical flair.

OUR APPROACH

Starting from nothing can be a challenge. We saw it as an opportunity. With minimal branding and no real restraints, we launched into stage one of building an online presence – designing and developing the website.

Blessed with spectacular photography, high up from iconic job sites, we designed subtle vertical flair. If you look closely, you’ll notice the traditionally horizontal hamburger menu has been turned vertical. Keep looking and you’ll notice the animation of an abseiler dropping by to greet you. We had some fun with the parallax website design. This involved having the background and foreground of the page moving at different speeds. While each element is subtle, the depth of the design makes the site more memorable.

With the foundational website designed, developed and securely hosted by pepperit, we set our sights on loftier marketing goals. A new website is a proud moment for any business and we helped JG Vertical turn it into a marketing opportunity. What better way to tell your clients, colleagues and referral partners than with a beautifully designed email marketing campaign?

Prior to engaging the pepperheads, social media efforts had been ad-hoc and unplanned. A loyal audience was engaged with the spectacular, unique and technical content, but there was so much more opportunity.

A new website is a proud moment for any business and we helped JG Vertical turn it into a marketing opportunity. 

We continue to plan and execute a well-considered organic social media campaign across Facebook, Instagram and LinkedIn. Our emphasis is on building JG Vertical’s expertise to an audience of potential clients. Social media plays a key role in the research phase of a new customer’s journey. Therefore, it’s important we post information that will satisfy the need for information during this investigation phase. We also use social media as a recruitment channel to show JG Vertical as a safe, inclusive and satisfying team to join.

Our emphasis is on building JG Vertical’s expertise to an audience of potential clients. Social media plays a key role in the research phase of a new customer’s journey

The key to increasing visitation and new business is search engine optimisation. We have now moved into an organic SEO campaign that will get the brand-new JG Vertical website ranking for targeted keywords. To start, it’s vital to crunch the numbers and determine what keywords have the highest volume and will yield the most conversions, with the least amount of competition. Armed with this list, we execute on-page and off-page SEO activities (keyword research, copywriting and landing page creation and backlink building). These efforts drive more client leads.

With organic social and SEO activities underway, the immediate need is to generate website visitors, enquiries and new clients. This is the place of paid advertising. Creating and managing Google Ad campaigns provides for cost-effective visibility of the JG Vertical website while we simultaneously build its SEO bona fide.

Paid social media campaigns allow us to build a broad awareness and start funnelling interested audiences into ever more engaging content. With a proven engaged audience, this is an opportunity to inexpensively capture leads that turn into new JG Vertical clients.

THE UPSHOT

Heights may not be our thing, but we sure know the ropes when it comes to marketing. From zero to a brand new, custom designed and developed WordPress website live and loud in 8 weeks.

An email marketing platform  (Active Campaign our platform of choice) was set up with an ongoing communications strategy that will inform their growing database of industry contacts.

Social media has a purpose. With a plan, organic social is no longer a chore nor a guess. Each piece of content is created and posted with a specific purpose in mind.

In it for the long run, SEO strategies are rolling out that will rank the new JG Vertical website for targeted keywords. This is always a challenge for a new domain name and website, but that makes the success so much more rewarding.

While organic social and SEO builds to a crescendo, skilfully created and managed paid campaigns across Google Ads and social media will ensure a steady stream of ongoing enquiries and leads. The client has already seen an increase in leads coming from the website, email and phone.

 

Services Provided
  • Website design
  • Copywriting
  • Website development
  • Website hosting
  • Graphic design
  • Branding
  • Social media management (paid and organic)
  • Google Ads
  • Email marketing design and distribution