Piercing through with design trends

Piercing through with design trends

Matthew Best

5 October 2020

Consumers are savvy and expect your business to be presented in a compelling manner. The key to approaching any marketing in your own business is to remember to make it about your customer. Whatever your message is, show value or benefit to the people who keep your business running.
With the right tools and a bit of creative strategy, you can easily plan out a brand design project to suit your business needs, and budget!

…there is a need for most businesses to monitor their brand image and stay relevant with intelligent graphic design.

Here are 3 visual themes to consider.

Minimalism

Most of the trends in this article have been reactions to popular design trends of the past. With muted colours becoming popular after vivid colours dominated, and abstract illustrations replacing the realistic icons.

The shift to more minimalist designs and web pages has been driven by the need for better load times and smaller page sizes. If you weren’t aware, Google rewards pages that load fast with better spots in the search rankings. This can be a huge deal for a lot of SEO-focused companies. Minimalism has gained popularity in the past few years and continues to be a top design trend.

A minimalist approach gives brands a professional, clean impression to visitors.

Disobediance

Rebel, rebel! Sometimes when something is so bad (or weird) to look at it also becomes somehow eye-catching. There is an evolving trend where designers are indulging in almost trashy visual experiments as the highest form of graphical professionalism. These designs are rebellious, disobedient aesthetic phenomena that are trying to break the laws of traditional graceful graphic design.


Do your marketing communications need a break from the norm? Applied appropriately, disobediant design can definitely catch the eye but still remain within reach of a broad audience.

There is an evolving trend where designers are indulging in almost trashy visual experiments as the highest form of graphical professionalism.

Optimism

We all need to cheer up and let the sunshine in!
Golden yellows and oranges are the perfect representation of the youthful, uplifting brand designs we’ll hopefully be seeing more of. Consumers are craving feel-good shades combined with simple, playful shapes which create a wonderfully happy and youthful vibe.


Branding that projects a positive, optimistic outlook really hits the spot right now as we enter this new decade full of doubt and uncertainty.

Brand image will shift according to the times. A business needs to refresh its marketing material as the world changes to maintain its image.