Today Smart Company reported that a Company selling car finance changed its domain name from Beep.com.au to an SEO Domain Name of CarLoans.com.au. The result; an increase in revenue of $40 million! Not only this, but it greatly reduced there online advertising spend too.
How? Because of a well thought out SEO Domain Name. In its essence, Google is quite a simple machine. When you do a search for Car Loan or Cheapest Car Loan, there’s a large probability that the website at CarLoan.com.au is going to show up. Why? Because your domain name adds a lot of weight to what Google thinks about your website. It’s quite hard for Google to figure out that Beep.com.au is associated with Car Loans; but it’s a piece of cake to figure out that CarLoans.com.au is talking about Car Loans.
What can you do?
So what should you do about this? If you have a great business idea, before you register a business name, have a think about what you want people to search for to find your business. Try to incorporate as many of these words in your business name and then SEO domain name as possible. Why? Because to register a .com.au domain name, you must have an entity such as a business name or a Company that closely matches the domain name you want.
For example, if you’re selling fish food and your business name is Fran’s Delicious Fishy Flakes; you should register and use the SEO domain name FishFood.com.au.
What if that domain name isn’t available when you do a search for it’s availability? Try adding a hyphen like Fish-Food.com.au, or add a word at the beginning or end such as CheapFishFood.com.au. If all else fails, you can track down the owner of the domain name you want and professionally enquirer if they wish to sell the domain name.
A good domain name isn’t a silver bullet, there’s still lots of SEO work you need to do to achieve great results. But a good SEO domain name is a great start when it comes to starting your SEO journey.