Search Engine Optimisation
Search Engine Optimisation (SEO) is quite simply the process of making your website’s content easier to be be found, understood and indexed appropriately by search engines such as Google, Bing, Yahoo etc.
There’s no easy road to success. Genuine white hat SEO takes time, determination and hard work. With search engines constantly updating their algorithms to thwart black hat strategies, cutting corners isn’t worth the risk.
The good news is, it’s measurable. We compare statistics from your website before and after we implement the SEO strategies. If your business sells items direct from it’s website, then we can directly show a return on investment based on increased revenues.
There’s no secret formula or recipe. After a brief chat with us, you’ll realise there’s a range of activities you can pursue yourself. So get in touch and lets have a chat.
For most businesses, we can assist with SEO in one of two ways:
Full Service SEO
We’ll meet with you learn about your business so we can better understand what you do and how you do it. We’ll discuss your products, services and even your competitors. We’ll then do further investigations and produce an SEO plan customised for your business and the industry you’re involved in.
Finally, we implement this plan which typically involves the following activities carried out over 3, 6 or 12 month period.
– Keyword elicitation based on your business, industry and competitors.
– Updating or creation of your web sites meta data to reflect your keywords.
– Pursue and create relevant inbound links to your website on applicable and trustworthy web sites.
– Review URLs used throughout your website to ensure their relevance
– Continually monitor and review results over time and adjust the strategy as required.
SEO Advice and Planning
This is typically suitable for businesses with the time and a dedicated IT or web resource. We are able to provide a detailed SEO Roadmap that details the exact technical steps that should be followed. This is in line with the Full Service SEO option; the only difference being that your business takes the responsibility for implementing the activities detailed in the SEO Roadmap.