Social Media for
We know accounting.
With an accredited CPA and CIMA leading our
in-house team, we understand the nuances
of effective social media marketing
for accounting practices.
Download my FREE GUIDE on Social Media for Accountants now.
With an accredited CPA and CIMA leading our in-house team. We understand the nuances of effective social media marketing for accounting practices.
This is social media for accountants, by accountants. Today, there are over 15 million Australians on Facebook, 9 million on Instagram, 5.5 million on LinkedIn and a further 5.3 million on Twitter. Consumers and professionals alike are leveraging social media as a primary communication tool. And professional services businesses are fast realising effectiveness of a strong social media presence.
Accountants, in particular, have been some of the most agile professionals in the migration to social media marketing. In fact, when it comes to social media for accountants, the 2015 Wolters Kluwer Social Media Survey found that 79% of accredited accountants were actively engaged in social media.
Prospective clients are on social media (50% of consumers say they follow brands on social media to learn about new products or services), your colleagues are on social media and your competition is on social media. In other words, it has never been more important for accounting practices seeking business growth to embrace social media platforms.
66% of consumers Like or Follow a brand profile on Facebook, while 89% of marketers are using Facebook as part of their social strategy.Sprout Social
However, messaging, branding and strategy for social media in the professional services industry is unique. To realise results, it’s imperative to have a team with both social media expertise and accounting industry experience. At pepperit, Nicole Shelley (B.Com, CPA, GAICD, CIMA) leads our experienced social media team. With over a decade of top-tier corporate accounting experience behind us, we know how to deliver results.
“If you’re not on social media, if you’re not LinkedIn; why not? Why aren’t you using Facebook? How are you engaging with that part of the market?”Marc Totaro, National Manager of Professional Services for CBA
Consulting Services & Social Media
Management for Accounting Firms
Branding & Policy
We work with you to create a unique, professional voice for your accounting practice on social media. Through branded content guides, in-house social media policy, technical set-up and creative asset production, we ensure your firm is equipped to begin effective engagement cross-platform.
By leveraging our own best practice content and engagement schedule developed specifically for professional service firms, we manage all aspects of your social media. From sourcing interesting content for your target audience to engaging prospective clients – we take an end to end approach.
Reporting & Optimisation
Through consistent monitoring of social media responses, posts and engagement across your accounts, we ensure ongoing optimisation of both organic posts and paid social media marketing for accountants and firms. Analysing results and adjusting tactics is key to your social media success.
Looking for proven
social media management?
Download your social media best practice guide for Accounting Partners and Practice Managers.
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