Social media marketing for mobile is not only more effective, but more competitive than ever. It should come as no surprise that the majority of your users are on mobile when browsing social media. In fact, about 4 out of every 5 hours of social media use happens on a mobile device.
Today, more and more features, from Snapchat’s videos filters to Facebook’s live streaming, are being delivered to consumers with mobile-first in mind. Marketers are also recognising the importance of mobile in the customer journey.
So, what can you do to ensure your social media marketing for mobile is optimised? Here’s a few tips.
Mobile Communication Windows
Mobile devices are versatile, they can be used on the couch at home, at the shops or even on the loo (definitely not best practice). However, there are some time-slots in which more of your audience is engaged than others:
- The commute to and from work
- When waking up (Over half of smartphone users grab their phone immediately after waking up)
- Relaxing at home in the evening
While mobile usage remains steady throughout the day, the aforementioned times are when they peak. If you’re only posting one to two posts per day, sticking to these time periods will help you to stay fresh in your audience’s feeds.
Users love great images. And quite often brands have gorgeous social media banners, cover photos and ads. Well, for desktop at least. Many brands, however, forget that different devices require different sizes. This is especially important for images which contain logos or texts as these may be cut-off, skewed or made extremely tiny when being rendered on mobile.
Checkout our cover photo below. Despite being scaled down, the logo in the image is still visible and legible the smaller dimensions.
Every image type typically has their own mobile dimensions. For example, On Facebook:
- 180px x 180px is the profile image size
- 160px x 160px is the standard size for images
- 640px x 360px is the standard size for cover photos
While images on posts don’t necessarily have to fit to the standard dimensions, checking how the images renders before posting is a good way to maximise the effectiveness of your post.
Landing Pages Optimised for Mobile Devices
According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing, with 40% visiting a competitors instead. There is no shortage of choice for consumers in the digital space. If you want users to stay on your site, make it easy. This means optimising your landing pages for the mobile experience.
One brand that does this well is Samsung. In the below screenshots we can some examples of mobile interaction done right.
A floating header funnelling users to convert. Interactive image galleries featuring different product colours. Unique Phone Model tabs. Samsung scales their high quality desktop imagery and combines it with intuitive mobile only features to make the experience seamless.