The Blushing Fox

eCommerce Website Design and Development

The client – A boutique maternity and nursing wear retailer.

The challenge – Maternity is a magical time in a woman’s life, but it can also be stressful. We were tasked with crafting a user-friendly and comfortable shopping experience that made finding maternity wear enjoyable. The blushing fox was also looking to re-platform its back-end to a more economical and efficient eCommerce platform.

The outcome – Understanding the necessity of marrying an intuitive journey with engaging product imagery, we delivered a seamless eCommerce experience migrating them onto a smartly built WordPress-WooCommerce solution from Shopify. This allowed them to make significant savings on operational costs and provided greater flexibility from an SEO and digital marketing perspective. We also integrated the store with several payment providers including Stripe Payment Gateway, Apple Pay, Paypal and AfterPay to give customers choice and further enhance the shopping journey.