The power of illustrations in design

The power of illustrations in design

Matthew Best

29 September 2020

Keeping on top of design trends and applying them to your brand is no light task.

Now is the perfect time to refresh or completely redefine your branding. We constantly analyse design trends for brands, logos, website design, packaging, typography and colour systems in order to deliver relevant and up to date branding for clients. Have you considered illustrations as part of your design brief? Here is why it might be time to consider them.

Simple Elegance

One of the best things about using original illustrations is that no other company is going to be able to copy them. They also stand out in a sea of stock photos and low effort graphics.
Because your brand is producing these illustrations, they can be extremely specific to your topic or idea as well. No more using boring stock photos in articles or on social media!

Liquidity

“Liquidy” shapes suggest creativity, agility, and movement, as opposed to rigid geometric shapes which have strictly fixed edges and curves.

Eliminating edges helps achieve a smooth, soft look which many designers want to recreate. As such, they definitely make it into our favourite graphic design trends. Often combined with other effects such as semi-transparency, bright colours and colour gradients, liquidity can offer your brand communications a striking, bespoke appearance.

Geometric

Everyone involved in graphic design and art will tell you – it all comes down to basic geometric shapes. And since many designers are aiming for simplicity in their design, using plain geometric shapes is still one of the leading trends.


Geometry is all around us. Everywhere we look we can spot squares, lines, points, triangles, circles, rectangles. And by all means, these geometric elements have been widely and joyfully used in graphic design all around the world for ages.

Geometric designs may look simple but they actually require a lot of work in order to recreate a composition that carries the right meaning for people to grasp. All those points and lines and planes make the endless possibilities for ideas.

And since many designers are aiming for simplicity in their design, using plain geometric shapes is still one of the leading trends.