• Do they have an overarching vision for your brand, product or service?
• Will they know how to engage with and get the best out of your audience?

• Do they understand Liverpool town and it’s surrounding suburbs?
• Extensive website development and digital marketing service expertise.

Know your market for the website

The actual design is just a part of the process. Firstly, you must start with understanding who you’re targeting and their likes and dislikes. Hence, appointing an agency that can really get the bottom of what your business is about and understands your audience. Your agency does not have to be local to Liverpool, but should certainly have a good grasp on how business operates in the region and how you can target the local and wider market.

The website user experience

Once you know what you’re trying to solve for this audience, you can start to plan how they may interact with your business online. And from there, how your website can facilitate this interaction. This is known as the user experience. Here, we’re aiming to make it as easy as possible for the visitor to your site to find what they want in as short a time as possible. This means fewer navigation clicks, the right information, and a genuine sense of why they should choose you.

Now for web design

Thirdly, web design is many parts coming together to form your site. This includes the correct branding style being applied for your business as well as the consideration of what content goes where, how many pages and how they link together. Design must also consider what development systems and tools will be used.

Beyond the design

Finally, the development stage wraps up the web design process. This is where the designer hands over the flat design pages and images to the people who make it all come to life as a website. Of course, part of this final stage is you thoroughly proofing and adjusting content such as copy, images and video until it’s good to launch.

• market research
• webpage design
• mobile responsiveness
• ecommerce integration
• back-end and front-end development

• website copywriting
• customer journey planning
• multiple platform options
• graphic design and branding
• UI and UX focus
• conversion optimisation

• app and systems integration
• analytics setup
• customised reporting
• search engine optimisation
• A/B testing
• multivariate testing