Web Design Price – How Much Should You Be Paying?

Web Design Price – How Much Should You Be Paying?

Nicole Shelley

28 May 2020

Building a website can be a daunting task if you’re doing it for the first time and knowing your web design price can be difficult. Even if you’re a seasoned pro, it often seems like a mammoth project and unknown!

Most agencies have a tested approach to designing and developing a website. At pepperit, we’re no different, but we’re very confident in our process. We’ve even just redesigned and redeveloped our own agency’s website, completely in-house!

What is an expected web design price in Australia?

The first question we are always asked by clients looking to design and develop a new website is how much will it cost? Fair question but it does depend on many moving parts. Like how many pages? WordPress CMS or other? Do you need to add ecommerce or other functionality?

Smaller sites without much integration with other systems or plug-ins can be built for around $5,000.

Larger sites with more pages, greater functionality and other requirements like rebranding or new design concepts will take longer and involve more people in the process. You’ll therefore be looking at upwards of $40,000.

You truly do get what you pay for when it comes to designing and developing websites. These are very different skills and to do it properly requires a range of people and a decent allocation of hours for the project.

Whoever you trust to put your website in the hands of though should thoroughly understand what it is you’re aiming for, who you’re targeting and how to make that come together.

You can build your own website yourself on some D.I.Y sites. However, you will compromise on customisability and choice of add-ons, and adding more content and pages will blow out the initial cost.

Should I really worry about redesigning my website?

Your website is the digital face of your business. It is often the first impression that a customer has of your brand. The design and user experience on your website will, in only a matter of seconds, determine whether or not a visitor will in fact do business with you.

A recent survey by the Australian Bureau of Statistics* reported that 72% of businesses have had a decrease in revenue as a result of the COVID-19 pandemic. It also found 71% of businesses expect some level of impact from social distancing measures.

What does this tell us?

  1. There is less in the marketing budget to promote the business; money needs to be spent wisely.
  2. Digital forms of engaging with your customer will become even more important.

Ensuring your website is current and showing your business in the best light is vital in a digital world, and especially now with additional operational challenges. It is also a cost-effective way to mass promote your business and should not be overlooked.

Contact us today for an obligation-free chat to discuss your next web design project.

* ‘Businesses respond to COVID-19 challenges’, ABS, 28 May 2020.