Mise en Place

When Anita approached pepperit, her goals were ambitious and exciting. She wanted to formalise her brand identity so it would be consistent across every platform and piece of communication. She wanted to grow her audience by building a stronger presence on YouTube and TikTok. Most importantly, she wanted to step beyond the image of being an on-site organiser and reposition herself as a trusted expert, media personality and brand ambassador. These goals would allow Anita to future proof her brand, expand her reach and attract new opportunities that matched her drive and personality.

We started by creating a full brand guideline that captured the look and feel of Mise en Place. Some elements already existed but they had never been documented or tied together in one framework. We defined Anita’s colour palette, typography, logo use, photography style, brand keywords and social media guidelines. This gave Anita a strong visual identity that reflected the feminine, fresh and professional qualities of her brand and made her instantly recognisable across all platforms.

With that foundation in place, we turned to growing Anita’s video presence. She had already built a community of 177,000 followers on Instagram as one of Australia’s early influencers. TikTok and YouTube, however, required a different strategy to succeed.

We developed a TikTok approach that embraced trending sounds, polished cover images and content designed to grab attention in the first three seconds. We created a monthly content plan with variety built in, from quick hacks to clever product finds to full organising transformations. This balance kept viewers engaged and helped Anita stand out in a crowded space.

On YouTube, we built a mix of Shorts and long form videos. Shorts provided quick, shareable moments that reached new audiences, while long form videos created a library of Anita’s professional work including TV appearances on Sunrise and TVSN. This approach gave Anita both discoverability and authority, showing her as an engaging personality as well as a seasoned presenter.

Finally, we worked with Anita to reposition her brand beyond home organisation. We refreshed her website to highlight speaking opportunities, media appearances and brand partnerships. This shift paid off quickly. Anita was invited to appear on Mamma Mia’s leading podcast, deliver the keynote at Metricon’s national conference, and continue regular TV segments on Sunrise. She also secured representation with 22 Management, cementing her status as a recognised personality and ambassador.

The impact of this work has been significant. Anita now has a clearly defined brand identity that she uses across all of her marketing assets, from downloadable guides for her community to professional presentations for workshops and conferences. On TikTok she achieved multiple viral videos, with one surpassing 750,000 views. Her follower count grew to 77,000 and engagement more than doubled across both new and older content.

Email marketing campaigns also drove substantial growth: we increased the Mise en Place database from around 900 subscribers to more than 3,000 through lead generation and consistent monthly campaigns. One single campaign achieved a 54 percent open rate and a 6.8 percent click through rate, with the highest number of clicks going to the Mise en Place Amazon affiliate store. We also ran Anita’s first ever giveaway which boosted TikTok and YouTube followers and further deepened the connection with her audience.

Most importantly, the Mise en Place brand is now positioned exactly where Anita wanted to be. She is recognised not only as an organiser but as an expert, an ambassador and a confident media personality. Anita’s voice is heard on the national stage, in mainstream media and across multiple digital platforms, cementing Mise en Place as a trusted influencer and advisor, inspiring with less mess and more joy. 

• Brand Guidelines

• Social Media Management (YouTube and TikTok)

• Email Campaigns

• Downloadable Guides

• Website Management, Design and SEO