Ryan Shelley, Managing Director and social media expert, spoke with Yahoo News about the “poor form” of some Instagram influencers who misused the #PrayforSriLanka hashtag following the Sri Lanka bombings on Easter Sunday.
While thousands of others have used this hashtag to show support for those affected by the tragedy, these influencers have used it as an opportunity for self-promotion.
Taking advantage of trending hashtags is a strategy many use and in some cases it can be valid. If you’re going to an event that you want to promote, for instance, using a hashtag can be a great way to be part of the conversation.
Read the full article on Yahoo News.