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The latest news in digital, social media and all things technology related.

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  • Trump and Russia

    How effective are Facebook Ads? Very. Case in point: President Trump.

    Facebook Ads and the President of the USA, strange bedfellows without a doubt. So let’s start at the top. Unless you’ve been living under a rock – like a giant Uluru sized rock WITH soundproofing – you’ve heard rumours surrounding the biggest political scandal in a generation; the possible collusion between now President of the…

  • social media management tools

    Social Media Management Tools

    Social media management is a key part of making a splash with your brand – online & off. At first, managing different branded accounts for your business across the various social media platforms and keeping track of every like, share and comment can be daunting. As time goes, well it still takes a fair bit…

  • social media for mobile

    Social Media Marketing for Mobile: 3 Quick Wins

    Social media marketing for mobile is not only more effective, but more competitive than ever. It should come as no surprise that the majority of your users are on mobile when browsing social media. In fact, about 4 out of every 5 hours of social media use happens on a mobile device. Today, more and…

  • SOCIAL MEDIA FOR LAWYERS

    Social Media for Lawyers – 7 Tips for Success

    “Social media for lawyers wouldn’t work – my clients aren’t looking there!” It’s an all too familiar argument in law firms around the country when asked to invest in a social media strategy. While 5 years ago it may have had some merit, times have changed. As of June this year, 17 million Australians are…

  • social media for real estate

    Social Media for Real Estate Matters – Here’s 4 Quick Wins

    With the highest smartphone and internet penetration in the world, it should come as no surprise that social media for real estate is becoming crucial for success in the Australian property market. To put things into perspective, here’s a few statistics to ponder over from June, 2017. There are 17,000,000 active Facebook users in Australia…

  • Password Manager

    This Is Why You Need A Password Manager

    In a world where your digital identity is almost as important as your physical one, the humble password manager is your first (and sometimes last) line of defence. Defence against what? Well just in the last year, we’ve seen some of the biggest digital hacks in history, from the wannacry attack, which caused millions of companies…

  • Why Website Speed Matters

    Why Website Speed Matters

    Website speed plays a significant role in the performance of your website. Think about your own browsing habits, waiting more than a few seconds for a page to load is probably enough to irk you. And you’re not alone, studies show that internet users simply do not have the patience for slow websites. Your user…

  • Sharing Best Practice on LinkedIn

    Sharing Best Practice on LinkedIn: A Guide for Businesses

    Ensuring you’re utilising sharing best practice on LinkedIn can be the difference between having 5 followers and 500. Think back to that classic philosophical question – if a tree falls in a forest and there’s no one there to hear it does it make it a sound? In this case the answer is, does it…

  • Mailchimp 101: How To Create a Mailchimp Campaign

    It’s no secret that email marketing is still one of the most effective sales and marketing so to help you start, we’ve put together a quick and easy guide on how-to create a MailChimp campaign. To help our readers get a grasp on the basics, this is the second in a series of MailChimp 101…

  • Mailchimp 101: How To Create a MailChimp List

    Today we’re going to teach you how to create a MailChimp List from your excel spreadsheet. As the fastest growing email service provider in the world, many businesses are beginning their email marketing journey on the platform. To help you get started, we’re going to be putting together a series of posts to help you…