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The latest news in digital, social media and all things technology related.

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  • How Virtual Reality Will Change the Way Businesses Market to Consumers

    Many consumers today like to read reviews of a product, place, or service before they make a purchase or commitment. But how do you know if the review is relevant to you, or if you can trust the reviewer? That’s where virtual reality (VR) marketing can help you to make your decision. It’ll change the…

  • PepperIT-Social-Recruitment-Digital-Marketing-Specialist-Were-Hiring

    Digital Marketing Specialist – Property / Professional Services

    At Pepper IT, we work with ASX listed corporations right through to dynamic start-ups, developing award winning marketing strategies and executing these sophisticated plans. Our Digital Marketing Specialist – Property & Professional Services, will work with our digital team to create campaigns and content across a range of digital marketing disciplines. You’ll work across: Digital…

  • GDPR for Australia

    Dealing with GDPR for Australia

    There has been a lot of discussion around GDPR for Australia and how it will affect Australian businesses. Designed to establish a single set of data protection across Europe, it is now more relevant than ever after recent data breaches like the Facebook-Cambridge Analytica scandal. We broke down exactly what GDPR is, it’s main principles…

  • computer-generated models

    Are CGI models the new Instagram influencers?

    Societies obsession with Instagram influencers and the seemly perfect life they portray has now reached an all-time high with the popularity of computer-generated models. Dubbed as the first computer-generated Instagram model, Miquela Sousa, better known as @Lilmiquela has now amassed to over 1.1 million followers in under two years and has the power to command…

  • Instagram hashtag strategy

    Instagram Hashtag Strategy

    Having a solid Instagram Hashtag strategy is a great way to get more ‘likes’ and engagement on your Instagram post. Which will lead to more exposure and followers. However it is important to ensure that your Instagram hashtags do not distract from the imagery nor the copy of your post. Best Practice is to place…

  • Social media advertising for real estate

    Social Media Advertising for Real Estate Agencies and Agents

    With news that real estate giant Raine & Horne has elevated it social media advertising using a third party platform to attract active and passive buyers. It begs the question of whether an expensive social media advertising for real estate platform is necessary? This approach is becoming common practice for the large franchised offices across…

  • We're Hiring

    We’re Hiring – Digital Content Producer

    Join our Digital Marketing Team! Digital Content Producer B2B digital marketing with focus on property and professional services industry. In this newly created role we are seeking a switched on professional with prior experience working with an agency or in business to business marketing role. Armed with at least 2 years experience in a social media…

  • Trump and Russia

    How effective are Facebook Ads? Very. Case in point: President Trump.

    Facebook Ads and the President of the USA, strange bedfellows without a doubt. So let’s start at the top. Unless you’ve been living under a rock – like a giant Uluru sized rock WITH soundproofing – you’ve heard rumours surrounding the biggest political scandal in a generation; the possible collusion between now President of the…

  • social media management tools

    Social Media Management Tools

    Social media management is a key part of making a splash with your brand – online & off. At first, managing different branded accounts for your business across the various social media platforms and keeping track of every like, share and comment can be daunting. As time goes, well it still takes a fair bit…

  • social media for mobile

    Social Media Marketing for Mobile: 3 Quick Wins

    Social media marketing for mobile is not only more effective, but more competitive than ever. It should come as no surprise that the majority of your users are on mobile when browsing social media. In fact, about 4 out of every 5 hours of social media use happens on a mobile device. Today, more and…