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The latest news in digital, social media and all things technology related.

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  • Digital Marketing for Accountants

    CPAs Australia’s report on Leveraging Social Media for Accountants (September 2018) highlights many of the challenges faced by professional services organisations in marketing their business. With digital marketing for accountants no different. The CPA report highlights several challenges that many accounting owners and professionals face in marketing their area of expertise. In a highly skilled…

  • Social Media Marketing Hunter Valley

    Which Australian Regional is leading the way in social media marketing?

    The digital economy and e-commerce are helping regional Australia reach new markets – and according to new research from the University of Newcastle, they’re doing so at a greater rate than the big cities.   A study from the Hunter Research Foundation Centre has revealed that businesses in the Hunter Valley are strongly taking advantage…

  • Business Development Manager

    Are you a successful Business Development Manager looking to move into the fast paced world of digital? Or perhaps you’re an account manager, looking to step into a full time BD role focusing on new client acquisitions. We are looking to add a Business Development Manager to our award winning digital agency.  The BDM will be responsible…

  • What Makes Direct Email Marketing Different?

    There are around 3 billion active email users in the world right now, 1 so chances are you’ve sent and received a fair few emails in your time. But scroll through your inbox and you’ll see that not all emails are created equal. While some emails are just plain text, others are the colourful, attention-grabbing…

  • How the Internet Can Make a Success or a Failure of Your Business

    The internet is the largest platform for people to connect on. In the space of the previous decade, the internet has grown to now permeate every level of our lives. From the computers we work on to the phones we browse on, it has ushered in a new wave of globalisation that offers great rewards,…

  • What is Mailchimp?

    Founded in 2001 as no more than a side project, Mailchimp is now a full-service marketing platform that champions millions of businesses around the world. Through its email marketing tools and more, it helps people of all industries to grow and engage with their customer base.   A start-up for start-ups The brainchild of Ben…

  • Email Marketing Software – Finding Your Perfect Match

    As with most things in life, there’s plenty of choice when it comes to email marketing software. But just as you would for any other big purchase, it’s important to weigh up the pros and cons of the different services on offer so you can choose the best one for your needs and business goals.…

  • Campaign Monitor – A Sydney Success Story

    Born in Sydney, Campaign Monitor is one of the world’s leading email marketing platform providers. It allows you to create campaigns that are stylish, powerful and easy to put together. You needn’t be a marketing specialist to use Campaign Monitor.   The service Campaign Monitor’s pool of customers spans non-profits like Australian Red Cross to…

  • Understanding Mailchimp Reports

    Mailchimp is a marketing platform that allows you to reach out to your whole network simultaneously through stylish emails containing news, facts, insights and more. But it doesn’t end there. With Mailchimp you can not only create email campaigns but also access all kinds of valuable information about them once they have been sent. The…

  • What is EDM Marketing?

    Short for Electronic Direct Mail, EDM marketing is a fantastic way to engage with your network through tailored emails, social media posts, blog articles (such as this!) and more. EDM marketing carries your voice, your visual brand identity and the news, facts and insights that you want to share with your connections. In short, EDM…