WINIM
Laying the Foundation for Stronger Social Connections.
Places have the power to transform communities and the people within them. WINIM exemplifies this by developing impactful real estate projects across Australia’s east coast. Specialising in property development, advisory, and funds management, they handle projects from site evaluation through to construction. With several impressive projects underway, WINIM sought a marketing agency to create interest and excitement around their developments on social media.
WINIM contacted the pepperit creative team to develop strategy and structure that would put a fresh paint of professionalism into the social feed, while showcasing the heart of the WINIM brand. With a clear brand proposition of Better Places. Made Possible., pepperit were tasked with creating content that would showcase the quality and care that was taken with each project. This would become a cornerstone of their ongoing marketing and communication strategy.
When we started working with WINIM, we were thrilled with the quality of content available. Their focus on project launches and individual branding for each location provided a treasure trove of eye-catching images that had not yet been utilised to grow a social following.
We seized the opportunity to elevate their presence across multiple platforms with carefully planned messages. Our recommendation was simple but effective—posting three times a week to boost consistency and engagement across LinkedIn, Instagram, and Facebook.
The results were immediate, with monthly reports showing significant improvements in impressions, profile views, and overall engagement.
The team’s request for social management was simple: keep their feed consistent and on-brand.
We sourced and curated content that truly captured the essence of their brand, from polished photography to behind-the-scenes videos for Instagram Reels. By posting three times a week, we not only kept their audience engaged but also made sure the feed felt fresh, relevant, and timely.
We didn’t just hit ‘post’ and walk away—community engagement was key. Monitoring comments, responding to direct messages, and fostering conversations within their online audience became a critical part of the plan. We kept an eye on social insights, and adjusted the content strategy in real-time, ensuring each post hit the mark and added value.
Content spanned all facets of the business including the Advisory and Funds Management branches to provide a full spectrum of activity. With regular project updates, WINIM’s social presence was well-rounded and dynamic, positioning WINIM as not only project-driven but also a trusted authority in property management.
With so much quality content available, the pepperit team introduced Reels to transform WINIM’s upcoming projects into dynamic, digestible snippets. We also recycled existing marketing collateral, giving it a fresh, digital-friendly spin to build on the consistency we had created with WINIM brand for the social audience.
LinkedIn was where WINIM already had a strong following, so we doubled down on what was already working. We created shareable, community-based content that resonated with their professional network, with some posts gaining over 50 likes.Prioritising quality over quantity, we used LinkedIn to spotlight development approvals, celebrate team successes, and showcase key project & advisory milestones.
At the heart of our approach was creating meaningful interactions that build a stronger online community for WINIM. It wasn’t just about increasing numbers; it was about building a presence that truly reflected WINIM’s core values and spoke to their audience. We wanted to create social pages that the WINIM team would readily share and post to their own networks, and be proud of their work.
Since teaming up with pepperit, WINIM’s social media presence has skyrocketed. Facebook reach is up by 50%, Instagram reach has exploded with a 174% increase, and profile visits are up a whopping 300% compared to last year. With approximately 550 new followers joining the community this year and LinkedIn engagement peaking at 950 reactions in June, the numbers tell the story of a brand that’s thriving in the online space.
- Social Media Management
- Organic strategy
- Content planning and creation
- Community management and engagement
- Analytics and insights
