Accountant Marketing
Accountants are now at the forefront of digital change in every aspect of their profession.
Get access to our FREE digital marketing for accountants guide.
It was once said that accountants lived in spreadsheets. Now, they are living in the cloud. From Xero and MYOB to AI powered bookkeeping, accountants are embracing technology to work smarter and deliver more for their clients. With this change comes the need for accountant marketing strategies that connect, cut through and grow practices in a competitive space.
We understand accountants.
We also understand accounting firm marketing and that today, firms are expected to be marketers as well as trusted advisors. Our team has worked with accountants across Australia, from sole practitioners to multi partner firms, helping them reach new audiences, strengthen client relationships and tell their story with impact.
The main points of accountant marketing are:
Content that counts
Your expertise is your greatest asset. Content that translates complex tax or compliance issues into client friendly insights will always win. Write with clarity and consistency so clients see you as approachable and knowledgeable.
Keywords for accountant marketing
Think about what your clients and potential clients type into Google. From BAS lodgement help to self managed super fund accountant, keywords are your roadmap. Use autocomplete tools and client FAQs to shape your content calendar.
Create your content
For each keyword, create a simple blog or landing page on your firms website. Remember, only one keyword per page/blog and don’t try to answer everyone’s questions or include every keyword on one page.
Capitalise on your content
Focus on one keyword or one theme per page or blog. Whether it is EOFY tax tips for small businesses or what to look for in an accountant, keep it simple, structured and easy to read.
SEO
Search engine optimisation ensures clients can actually find your expertise online. Make sure each page of your website is easy for Google to understand. Optimised headings, meta descriptions and internal links can make the difference between being invisible or being found.
Email Marketing
Only ten percent of accounting firms use email marketing consistently. This is a big missed opportunity. Email continues to be one of the most cost effective marketing tools. According to HubSpot, businesses earn on average thirty six dollars for every dollar spent on email marketing. So follow our steps listed on our EDM marketing page to understand how to generate returns from email marketing.
Social Media
You need a marketing partner who understands both digital and professional services. Pepperit combines proven experience in ROI driven campaigns with a deep understanding of accountants’ unique challenges from compliance considerations to client confidentiality. Your clients are using social media platforms every day. Connect with them effectively before your competitors do.
Is that all I need for an accounting firm marketing strategy?
Yes and no. With these seven steps you have the foundations of a strategy you can execute, measure and refine over time. The real impact comes from tailoring each step to your firm, your market and your goals.
With decades of combined experience helping accountants market smarter not louder, we know what works in professional services. Whether you want to up skill your team, develop a tailored strategy or let us take care of execution, we are ready to help.
Your guide to digital marketing for accountants
Download your Digital Marketing for Accountants eBook now.
pepperit helped us cut through the noise and build a steady stream of new business enquiries. Their understanding of the accounting space made all the difference.
Accounting Firm Eastern Suburbs Sydney
Social Media and Accountant Marketing
You need a marketing partner who understands both digital and professional services. Pepperit combines proven experience in ROI driven campaigns with a deep understanding of accountants’ unique challenges from compliance considerations to client confidentiality.
Your clients are using social media platforms every day. Connect with them effectively before your competitors do.
Check out our work
Media partners
Renowned for our industry knowledge, expertise and commentary, we are delighted to partner with Australia’s largest and most well-respected news and industry publications.
Get in touch, your way
