Social media is forever changing. Whether it’s the Instagram feed or the TikTok algorithm, brands and content creators have a tough job staying ahead of the curve and this year is no exception. But, maximising engagement, building communities and elevating your social media game doesn’t have to be overwhelming. We’ve got you covered with the biggest social media trends of 2025, so far. Shhh, you heard it here first.
1. Use AI to Streamline Content
AI is no longer just a behind-the-scenes tool. It’s front and centre in content creation. From AI-generated captions and video scripts to personalised content recommendations, leveraging AI will save time and help your creative workflow. Tools like ChatGPT, Submagic, and Canva’s Magic Design are making it easier than ever to produce high-quality content with the click of a finger.
How to Use It:
- Experiment with AI tools to generate captions, scripts, and content ideas.
- Use AI-driven insights to personalise your audience’s experience.
- Automate repurposed content to fit different platforms.
2. Authentic Short-Form Videos
Platforms like TikTok, Instagram Reels, and YouTube Shorts continue to dominate the social media landscape. So, why should you care? Because authenticity, value-driven content is what performs best on those platforms. Relatable content is in high-demand for people who are sick of seeing the same old polished video. Out with the old, in with the real (or reel, get it?).
How to Use It:
- Prioritise storytelling and problem-solving in your videos.
- Don’t just use a sound that’s trending. Use one that’s relevant.
- Keep it snappy! Videos under 60 seconds tend to perform best.
3. Interactive Content That Engages Your Community
As mentioned previously, polished content that chases vanity metrics just isn’t it anymore. Brands and influencers have turned their attention to creating more interactive content that drives community engagement. Content like polls, Q&A’s, giveaway’s and live streams are becoming more desirable than ever.
How to Use It:
- Leverage community-based features like Instagram Broadcast Channels and Facebook Groups.
- Encourage discussions in comments and respond actively with automated messaging tools, such as ManyChat.
- Host live sessions or AMAs to foster real-time engagement.
4. Rise of the “Edutainment” Format
Yes, you heard that correctly (don’t worry, we have trouble pronouncing it too). Educational content wrapped in an entertaining package is skyrocketing. Whether it’s a quick tutorial, myth-busting video, or explainer series, audiences love learning something new in an engaging way.
How to Use It:
- Mix education with entertainment. This calls for humour, visuals, and storytelling.
- Focus on knowledge that’s easy to digest. Nobody wants a history lesson that reminds them of their highschool days.
- Turn FAQs into engaging videos or carousel posts.
5. The Surge of UGC & Micro-Influencer Collaborations
User-generated content (UGC) continues to build trust, while micro-influencers are proving to have a bigger impact than large-scale celebrities. Brands are prioritising authenticity by working with real people who genuinely connect with their audience.
How to Use It:
- Encourage customers to share their experiences with your brand.
- Collaborate with micro-influencers in niche communities.
- Feature UGC in your content strategy to build social proof.
6. SEO for Social Media
Social platforms are now functioning as search engines, with TikTok, Pinterest and Instagram becoming go-to places for discovery. Optimising content with keywords and captions that not only resonate but also reflect how people search will increase visibility.
How to Use It:
- Incorporate relevant keywords in your bio, captions & closed captions.
- Use clear, searchable language in video descriptions.
- Create content around trending and evergreen topics.
7. Sustainability & Social Responsibility Matter More Than Ever
Audiences in 2025 are more socially conscious, and they expect brands to reflect their values. Building an authentic brand that’s sustainable, inclusive and ethical is essential in this day and age. How is your brand working towards a sustainable future in the tech world and the real world? How do you get this across to your audience?
How to Use It:
- Share real initiatives and behind-the-scenes efforts.
- Be transparent about sustainability efforts. You won’t be thanked for ‘greenwashing’ your brand.
- Support causes that align with your brand’s values.
8. Long-Form Content Still Needs your Attention
While short-form videos remain dominant, long-form content is still an incredibly useful asset in the world of social media. Long-form videos can also help streamline content creation by providing material that can be pulled apart and posted in separate snippets. This is incredibly useful for deep dive videos snippets to leave your viewer wanting more, podcast previews and insight content.
How to Use It:
- Repurpose longer content into bite-sized clips.
- Use Instagram and LinkedIn articles to share in-depth insights.
- Engage audiences with storytelling and behind-the-scenes content.
So What’s Next?
Creating an authentic and engaging social media presence in 2025 is the name of the game. The brands that embrace these evolving trends will have a real headstart when it comes to resonating with their audience and building a devoted community that is eager to see your next post or video.
Which trends will define your social media strategy this year?
