Facebook reactions emojis have arrived. We’ve all been patiently waiting for the dislike button to appear on Facebook, similar to like and dislike functionality on YouTube. Facebook decided to review their iconic like feature which they introduced in 2009. In this review, they avoided a dislike button and instead added new Facebook reactions emojis.
As of this morning, we all have the choice to like or add a reaction via emojis. Faces range from laughing to surprise, from sadness through to sheer anger. There’s even a heart for the posts you love.
Facebook reactions emojis have been tested in Ireland and Spain, with Spain testing how the characters work in non-English languages.
Facebook has over 1.6 billion active users, and the ‘like’ button is clicked over 6 BILLION TIMES A DAY. As such, we wonder what the wider Facebook audience thinks of these little faces?
Facebook reactions emojis – Why?
While the introduction of the reactions emojis seems all fun, these little characters further empower Facebook with analytical data. Data on each post will be stored and analysed, with the reactions of each post used to see how it is perceived by its users.
Why, you ask? One reason is advertising. Users can target their advertising accordingly. At the touch of an emoji button your audience interacts, shares their thoughts and feedback. Get ready, hold on, as Facebook advertising takes us to a whole new level of sophistication.
It’s a very clever analytical move, not to mention it gives its users more options than just the ‘like button. This has been in high demand for many years!
Whether you think the emoijis are juvenile or add a bit of spunk to your posts, keep your eye on your Facebook timeline and watch your audience react. Visit pepperit on Facebook or contact us your way and get emotional with us!