Sydney’s culinary scene just received a global accolade with The Grounds of Alexandria crowned as the world’s most Instagrammable restaurant. This announcement has not only put Sydney on the global foodie map but has also highlighted the power of social media in shaping perceptions of dining experiences.
In a recent report by Betway, The Grounds of Alexandria was declared the top-ranking Instagrammable restaurant in the world.
To understand why The Grounds of Alexandria ranked 1st, 7News contacted pepperit and interviewed our Marketing Manager, Olivia Leathley.
“The Grounds do a really good job of incorporating theming across every element of their business. From the gardens to the food, everything shares a cohesive look.”
She emphasised how The Grounds are also unique due to their location in Sydney.
“The Grounds definitely stand out in the industrial area of Alexandria. It’s a stark contrast to the blooms and wonder of the grounds.”
For businesses and individuals seeking to capitalise on this trend, Olivia advises focusing on creating immersive and visually appealing experiences that resonate with consumers. Incorporating theming consistently across all areas of you business can help establish a strong brand identity and attract attention on social media platforms.
With over 120,440 Instagram posts under its hashtag, The Grounds of Alexandria has firmly cemented its place as a global hotspot for social media enthusiasts and foodies alike. This recognition not only celebrates the restaurant’s unique charm but also highlights Sydney’s position as a culinary destination. As the influence of social media continues to grow, businesses can learn from The Grounds’ success in creating memorable and shareable experiences.
Watch the full story on 7News Sydney or read our article on What Makes an Instagrammable Event.
