What Makes an Instagrammable Event

What Makes an Instagrammable Event

Olivia Leathley

10 May 2024

Businesses are incorporating insta-worthy elements into their events and venues more often than ever before. 

From Mecca Cosmetica to the Grounds of Alexandria, brands focus on captivating consumers with instagrammable experiences. Here are some tips on how to incorporate killer social photo ops!

Eye-catching Decor and Design

Visual aesthetics are vital in creating Instagrammable events. Bold, colourful decorations, unique installations, and thematic backdrops set the stage for captivating photos. 

The recent immersive art exhibition from Van Gogh is a great example. This experience transports visitors into the worlds of these iconic artists. The exhibition’s design recreates the atmospheres of Van Gogh’s masterpieces. At the Van Gogh experience, visitors stroll through a sunflower-filled meadow, reminiscent of the artist’s famous “Sunflowers” painting. 

This immersive installation offers the perfect backdrop for Insta-worthy content. 

Unique Venues

A visually fascinating venue elevates the energy of any event experience. From rooftop gardens to art galleries, the venue creates and engrains lasting memories. 

Handa Opera annually hosts events on Sydney Harbour, featuring an outdoor stage with views of the Sydney Harbour Bridge and Opera House. It has become the go to event in Sydney, attracting both locals and tourists. 

Unlike traditional opera houses, Handa’s outdoor opera performances make for the ultimate social shareable and instagrammable moments.

Interactive Elements

Adding interactive elements to your event encourages attendees to share their experiences. Beyond photo booths, look to create immersive experiences such as DIY stations that encourage participation; and intimate meet and greet opportunities.

Mecca held a three day beauty event called MECCALAND, where the brand curated endless instagrammable ops, including meet and greets with influencers, brand collab backdrops and endless mirrors for beautiful selfies. 

This festival saw 15,000 makeup fans gather for endless tutorials, samples, influencer meet and greets and countless insta-worthy opportunities. The objective was to increase brand exposure for MECCA and its brands; and solidify the retailer as the pioneer of Australian youth beauty culture.

Lighting

A photo or video is nothing without the right light! Well-planned lighting transforms the atmosphere of your event and enhances instagrammable moments. 

VIVID Sydney creatively illuminates iconic landmarks like the Harbour Bridge, Opera House and Museum of Contemporary Art. This mix of instantly recognisable landmarks, with ever changing laser and light shows – means every piece of insta-worthy content is unique.

The event has gone on to attract millions (yes millions!) of visitors each year, all eager to live and capture the vibrant displays to share on social media.

Food & Drinks

Delicious food and drinks are not only a treat for the taste buds but also a feast for the eyes. Today’s generation likely forgets that sharing photos of food and drink were almost exclusive to Instagram back in the day!

Looking up from the plate, venues such as The Grounds of Alexandria provide an enchanting and ever changing place that makes you want to take Instagrammable shots. 

The grounds are constantly themed with different installations, and the eating establishments there match the theming. With their recent launch of The Grounds Circus, the restaurants have exclusive Circus lunch and dinner menu items. 

With vibrant colours, intricate designs, and creative plating, the themed food screams for attention. The cohesion between the theme of the venue and the food on the plate makes The Grounds of Alexandria the place you want to share online. It doesn’t surprise us that it has just been rated the number one Instagrammable restaurant in the world!

Incorporating Instagrammable opportunities is a powerful way to engage attendees and extend your brand reach on social media. 

So whether you’re planning a product launch, corporate event, or brand activation; start with the perfect venue, add eye-catching decor and create interactive experiences. That will create those Instagrammable moments that will make your event come to life.