Start at Mediation
Where Mediation Meets Strategic Marketing.
Start at Mediation is a forward-thinking mediation service dedicated to helping individuals and organisations navigate conflict with empathy and effectiveness. When pepperit was brought on, Stacey was looking for a cohesive brand presence, a professional and functional website, and a strategic foundation on social media. Our mission was to establish a strong, consistent brand, both online and offline, that would support business growth from day one.
Launching a business is never easy, particularly in the competitive and nuanced mediation industry. Start at Mediation needed more than just a logo and a website, they needed a holistic approach to branding, digital presence, and market positioning. With founder Stacey McAllan’s clear vision as our guide, we set out to craft a brand that was polished, professional, and approachable, one that instilled trust and resonated with clients and referral networks alike.
Launching a mediation service isn’t just about starting a business, it’s about building credibility from day one.
pepperit delivered a comprehensive strategy that included refining branding materials, building a custom website, launching multi-channel social media, and laying the groundwork for SEO success. As always, we avoided placing the entire marketing budget into a single platform. Instead, we took a balanced, integrated approach, because when it comes to marketing, putting all your eggs in one basket never yields long-term results.
We began by elevating the existing branding assets to set the tone for a polished and professional brand.
This was followed by delivering professional business cards, clear and welcoming door signage, and engaging print collateral such as an A5 flyer and DL trifold brochure. These tactile materials were designed to enhance brand recognition and provide a consistent, compelling message to potential clients and referrers.
Digitally, we designed and developed a responsive WordPress website, complete with contact forms, blogging capabilities, and carefully selected imagery. Using a mix of supplied photography and complementary stock images, the result was a polished and user-friendly site ready to convert interest into action.
On the social media front, pepperit created and launched branded accounts across LinkedIn, Facebook, Instagram, and Google Business Profile, spanning the platforms most relevant to Start at Mediation’s audiences. Starting with a multi-channel presence ensured the brand could reach distinct yet overlapping user bases. We crafted the first wave of posts and guided efforts to invite connections, followers, and likes. This early engagement is crucial when launching new channels, helping build algorithmic visibility and brand credibility from the get-go.
In parallel, our team established Google Analytics and Google Search Console to begin collecting data from the moment the website went live. These tools are essential for long-term optimisation, allowing for future analysis of traffic patterns, audience behaviour, and campaign performance. We also conducted keyword research and competitor analysis, then developed two targeted landing pages with optimised SEO copy to support organic discovery and search visibility.
Through a collaborative and strategic process, pepperit delivered a refined visual identity, a functional and attractive website, a credible and engaging social media presence, and the foundational SEO tools needed for future growth. With these building blocks in place, Start at Mediation is now well-positioned to stand out in the mediation industry and grow with confidence.
- Graphic Design
- Website Development
- Website Design
- Stationary Assets
- Social Media Creation
- Content Strategy Development
- Signage Design
