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Real Estate Conversation – The power of community in digital marketing

Creating an engaged online community is a powerful marketing tool. Ryan Shelley, writes for the Real Estate Conversation. On the value and importance of a digital community in the network driven real estate industry. Whether your a real estate agent, conveyancer, tourism operator or professional association. Engaging with your audience and addressing them as you…

Israel Folau Crowdfunding Campaigns

ABC News – Calls to Monitor Crowdfunding Following Folau’s GoFundMe Ban

Following GoFundMe’s decision to ban Israel Folau’s fundraising page, legal and social media experts are debating the extent to which crowdfunding websites should monitor their campaigns. Folau set up his GoFundMe page to raise $3 million to fund his legal battle against Rugby Australia, who had sacked the rugby player in May for posting homophobic…


ABC News – Voller Wins Facebook Defamation Court Case

In February this year, Ryan Shelley presented an expert report before the NSW Supreme Court in relation to a significant Facebook defamation case involving Dylan Voller and three of Australia’s largest media organisations. Following a recent Court ruling, Voller has now won his case. Voller, former Northern Territory youth detainee, had accused the publishers of…

Instagram Influencers

Yahoo News Australia – Outrage Over Instagram Influencers’ Fundraising Appeal

While it’s normal for Instagram influencers to share inspiring shots from their worldwide adventures, you wouldn’t expect them to ask their followers for travel funds. However, Instagram influencers Catalin Onc and Elena Engelhardt, known on social media as Another Beautiful Day, recently did just that. The couple set up a GoFundMe page and asked for…

Chernobyl Selfies

Yahoo News Australia – Instagrammers Criticised for Chernobyl Selfies

In 1986, the city of Chernobyl suffered a catastrophic nuclear event whilst under Soviet rule. Now, more than 30 years on and following a popular HBO series about the incident, uninhabitable Chernobyl is a growing hub for tourism. However, some tourists have taken their visit as an opportunity to take distasteful selfies in the area,…


Seven News – Tech Companies Challenged with Live Streaming

Live streaming on social media is a great way for people to share special moments with their personal friends or business’ followers in real time. However, on rare occasions, it can be used for sinister motives. Ryan Shelley spoke with Brian Seymour of Seven News about the challenges technology companies now face. A technology that…

Australian Pork

Australian Pork Foodservice Symposium – Staying Ahead with Social Media

On 20 November 2018, Ryan Shelley spoke about the importance of keeping up-to-date with social media at the Australian Pork Foodservice Symposium in Sydney. Social media is a key marketing tool for businesses across sectors and the food industry is no exception. At the Symposium, Ryan highlighted the value of using social channels to directly…

The Daily New

The New Daily – Social Media Plays Key Role in PR Master Stroke

Social media is embedded in today’s culture of news sharing. Even the British royal family, famous for its deep-rooted traditions, uses social media to convey its news and events. In fact, many people know more about the monarchy through social handles such as @theroyalfamily than through any other means. A royal event that was announced…

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Yahoo News – Instagram Influencers Criticised for Hashtag Misuse

Ryan Shelley, Managing Director and social media expert, spoke with Yahoo News about the “poor form” of some Instagram influencers who misused the #PrayforSriLanka hashtag following the Sri Lanka bombings on Easter Sunday. While thousands of others have used this hashtag to show support for those affected by the tragedy, these influencers have used it…


hit106.9 Newcastle – Facebook Live Streaming

Following the events of 15 March 2019 in Christchurch, New Zealand, Managing Director Ryan Shelley shared his views on the live streaming that took place that day in an interview with hit106.9 Newcastle.   Speaking with Nick, Jess & Simon on their morning show, Ryan highlighted the implications that such live streaming can have.  …


ALPMA – Nicole Shelley on Social Media for Legal Practitioners

Our Head of Marketing, Nicole Shelley, recently shared her knowledge on social media for legal practitioners on the ALPMA guest blog. The ALPMA is recognised as the peak Australasian professional membership association for legal practice managers and leaders.   Read the original article. ____   Social media; an integral part of a law firm’s business development…

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Buzzfeed – Ryan Shelley on Landmark Case for Facebook Comment Defamation

Buzzfeed spoke of social media expert, Ryan Shelley’s evidence in the landmark Facebook comment defamation case before the NSW Supreme Court.   The first witness was a man who well and truly knows how Facebook works: Ryan Shelley, a social media consultant who wrote an expert report for Voller’s case about comment monitoring on Facebook…

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The Australian – Ryan Shelley Cited on Facebook Defamation Case

Pepper IT Managing Director and social media expert, Ryan Shelley, was cited in The Australian regarding a landmark Facebook defamation case before the NSW Supreme Court.   The case asks the question of whether a news publisher is liable for the Facebook comments of others on their Facebook page. Shelley was engaged as an expert…

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ABC News – Ryan Shelley on Facebook User Growth

Managing Director of Pepper IT, Ryan Shelley, recently provided his expert opinion on Facebook user growth in an ABC News Interview.   Even in established countries, Facebook is just so ingrained in our community. It’s how we connect with each other. Though we say we’re turning away from sites like Facebook, it’s very difficult to…

Child Toy Reviewer Square

SBS News – Child Toy Reviewer Becomes YouTube’s Highest Earning Star

Our Managing Director and resident social media expert, Ryan Shelley, was interviewed by SBS News to discuss how the viral social media trend of “unboxing” has transformed child toy reviewer, Ryan’s Toy Review, into a multi-millionaire.   4 December 2018, saw the release of Forbes annual list of YouTube’s highest earners. Topping the list at…

Pepper IT’s Nicole Shelley named as the Outstanding Young Entrepreneur winner in the NSW Business Chamber Awards 2018

Pepper IT’s Nicole Shelley Named as Outstanding Young Entrepreneur in the NSW Business Chamber Awards 2018

Pepper IT also recognised as a finalist in ‘Excellence in Small Business’ and Managing Director Ryan Shelley for ‘Outstanding Business Leader.’

Pepper IT racks up a hat trick of Finalist nominations in the NSW Business Chamber Awards 2018

Pepper IT Racks Up a Hat-Trick of Finalist Nominations in the NSW Business Chamber Awards 2018

We are excited to have been recognised as a finalist in three categories in the 2018 NSW Business Chamber Sydney City Region Awards.

Miquela Sousa ABC News

ABC News – Instagram star Miquela Sousa Tests the Boundaries of Social Media Authenticity

Managing Director Ryan Shelley spoke with ABC News on Lil Miquela, the Instagram Influencer who doesn’t exist.

Australasian Lawyer

Australasian Lawyer – Celebrating Law Awards Success with Effective Digital Marketing Strategies

In this article for Australasian Lawyer Nicole shared some of her insight on how to best capitalise your hard-earned awards / nomination in order to reach key audiences and maximising your achievement and profile.

Pepper IT Named as Finalist in the Australian Small Business Champion Awards

Pepper IT Named as Finalist in Two Categories in the Australian Small Business Champion Awards

Pepper IT adds another awards nomination to its growing list of accolades. We are excited to have been recognised as a finalist in the 2018 Australian Small Business Champion Awards.

Legalwise Seminars – How do you make Social Media work for law firms

Legalwise Seminars – How Can Social Media Work for Law Firms?

Our Managing Director and social media expert, Ryan Shelley sat down recently to talk to Legalwise seminars about the key challenges and opportunities facing law firms when it comes to digital marketing. – How do you pick organic from sponsored – How do you pick organic from sponsored content – How to Pick Organic from Sponsored Content

Our Managing Director and social media expert, Ryan Shelley spoke with on how to navigate the minefield of organic vs sponsored Faceboook posts.

Survival Guide for Legal Practice Managers

ALPMA – A Survival Guide for Legal Practice Managers

There is still some hesitation within the Australasian legal industry to embrace digital marketing. Nicole Shelley wrote for ALPMA on how Practice and Legal Support Managers can champion their firms digital marketing activities.


REB – You Don’t Need a $1m Tech Budget to Succeed in the New World of Real Estate

In this issue for Real Estate Business, our Managing Director, Ryan Shelley, explains how smaller Real Estate agencies can best utilise Social Media without multimillion dollar social media advertising.


Lawyers Weekly – Women in Law Awards 2017

To help prepare the nation’s leading women in the legal industry for their night of nights, the Lawyer’s Weekly Women in Law Awards 2017, our Operations Manager, Nicole Shelley, was asked to share insights into leveraging their nominations across digital media channels. ——– The awards are not only a celebration of the industry’s best and…


Talking Lifestyle – Breakfast with John and Garry

As privacy and data control continue to become more important to everyday Australians, Talking Lifestyle‘s Breakfast with John and Garry invited our Managing Director, Ryan Shelley, onto the show to discuss Facebook – in particular, deleting your profile. How easy or difficult is it to vanish from the social media platform, and would you really…

Social Media for business

Fine Food Australia Festival 2017

Fine Food Australia is the leading trade exhibition for the food industry, showcasing all the latest products, attracting buyers from Australia’s favourite restaurants, cafes, bakeries, retailers, caterers, bars & hotels. Our very own Ryan Shelley will feature at Fine Food Australia on Thursday 14th September 2017 to discuss the power of social media for hospitality businesses. As…

Lawyers weekly Article

Lawyers Weekly – Australian Law Awards 2017

Lawyer’s Weekly enlisted the expertise of our Operations Manager, Nicole Shelley, to share insights into how legal professionals could make the most of the event by leveraging social media.

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Which 50 – Responding to Negative Press on Social Media

One of the most viral stories of 2017 was the ejection of an American doctor on an United Airlines flight. Which-50 sits down with our Managing Director, Ryan Shelley, and Trinity P3 chief, Darren Woolley to discuss how leading organisations utilise social channels to effectively respond to and manage bad press. Some key take-aways from…


Pepper IT Named as Finalist in Two Categories of the NSW Business Chamber Awards

Sydney, 21 June 2017: Pepper IT has made an impressive debut at the 2017 NSW Business Chamber’s Business Awards, being shortlisted as a finalist in two categories in the Sydney City Regional Business Awards, announced this week. We are excited to have been shortlisted as regional finalists in the following categories: Excellence in Small Business Young…


7 News – Facebook Denies Targeting Vulnerable Youths with Advertising

In response to reports that suggest Facebook is targeting emotionally vulnerable young users with advertising, Channel 7 News speaks to our Managing Director, Ryan Shelley, about the weight of the claim and how to protect your privacy online.     Visit Channel Seven News for more stories in the world of digital marketing.   Ryan…

Social Media Content Strategy for Conveyancers

CONVEY Magazine – Social Media Content Strategy for Conveyancers

The Australian Institute of Conveyancers NSW Division – AICNSW asked our Managing Director Ryan Shelley to provide an outline on social media content strategy for conveyancers for their members in their magazine CONVEY. CONVEY is a biannual magazine for their property and conveyancing community.   For people from every industry – in every walk of life…

Digital Marketing - Ask the Expert

Digital Marketing – Ask the Expert, Ryan Shelley

Our Managing Director Ryan Shelley spoke with leading trade publication Electrical Gems to answer three Digital Marketing questions asked by many small business owners.   Digital Marketing: Ask The Expert Website and social media are part and parcel of today’s small business vernacular, which help them in their conversion rate optimization thus also increasing their sale. If…

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ABC Radio Sydney – Radio Interview with Ryan Shelley

How much is Social media presence worth?  Our Managing Director, Ryan Shelley, spoke with Wendy Harmer from ABC Radio about Greater Sydney Commission’s overspending on its social media platforms.   Wendy: Well, what do we think about the value of social media – is it worth paying for? Ryan Shelley is the Founder and Director of…


Marie Claire – How to Use Social Media to Land Your Dream Job

We spoke with Marie Claire with our key tips on using Social Media to land your dream role. With our 7 easy Steps that dream role will be yours in no time. Google yourself  “View your profles as a third party,” advises Ryan Shelley, managing director at social media consultancy Pepper IT. “This ensures that…

Social Media Expert Ryan Shelley

ABC News – Tasmanian Police Using Social Media

Our Managing Director and Social Media Expert, Ryan Shelley spoke with ABC News on the effective use of the Tasmanian Police using their Facebook Page to engage with the Tasmanian public.   Social media expert Ryan Shelley said Tasmania Police had taken a very effective approach to engaging the community. “As long as they continue to…


CEO Magazine – Generation Start-Up Leaving the Traditional Model

Ryan Shelley is one of the Senior Business Leaders whom was asked to provide thoughts on why Generation Y is leaving the traditional work model.   “There are no gold watches any more. Each blames the other, but there is no loyalty from either employer or employee,” says business owner Ryan Shelley of Pepper IT.…


B&T Media – How Glenn McGrath Can Save Himself

Our Managing Director and Social Media Expert, Ryan Shelley, spoke with B&T Media after images surfaced of the Australian Cricketer and Founder of the McGrath Foundation posing with game whilst hunting in Africa. The captured images caused outrage across many social media platforms but Twitter was the first platform to break the story.   Social…

Social Media Expert

Dubbo Photo News – Act Like the World is Watching

Some may consider social media an invasion of privacy, while others love the transparency and connection with loved ones and friends. Which ever side of the fence you may sit on and perhaps both… act like the world is watching.   Our Managing Director and Social Media expert providing commentary on Facebook Messenger Application terms…


Sun Herald – Online Complaints a Rocky Road for Retailers

Companies that fail to have an active social media presence appear to lack authenticity and an open channel to their customers. If a person has a complaint or a compliment, they need to know someone is there to answer those queries. Like any public presence [social media] is a public forum, so the people that…