pepper insights.

For years, the biggest debates in Meta advertising revolved around targeting. Marketers obsessed over interest stacks, tested 1% vs 3% lookalike audiences and built complex campaign structures in search of the perfect audience. But the rules of Meta Ads have changed. Today, the biggest lever in performance isn’t targeting; it’s creative. And if your Meta…

How Royal Oak FC, Steve Bracknall, Bob the Bucket, and a fictional pub team accidentally showed the media industry what actually makes people care. It is midnight on Easter Sunday in Newcastle, New South Wales, Australia. I am sitting in the dark in my trackies, watching a live stream of a football (soccer) match in…

There is a quiet recalibration unfolding across the internet. While brands obsess over keyword density, meta descriptions and ranking volatility, the more consequential decision is happening elsewhere. At the infrastructure layer. At the firewall. At the CDN. Cloudflare has introduced controls that allow website owners to block AI crawlers, with blocking enabled by default in…

On 7 January 2026, Gmail flipped the switch on a big update¹. It’s not a beta. It’s not a slow rollout. It’s live now, and it changes how email lands in people’s inboxes. Rather than showing messages in date order, Gmail now filters emails based on what it deems important using generative AI. Translation: Gmail’s…

Growing an accounting practice is not just about adding more clients or staff. It is about building visibility, trust and a business model that evolves with the times. The firms that have gone from solo to sizable all share one common theme: smart marketing paired with solid accounting foundations. Marketing is more than a logo…

But First, What is Sensory Marketing? Whether you have or haven’t heard the term, sensory marketing is making an impact. The term is used to describe marketing campaigns that target each and any of the five senses. If you’ve seen any cool campaigns floating around, like Jacquemus’ recent bread and butter campaign, then you probably…

So you want to hire a marketing agency? Brilliant. But let’s be real, they’re not miracle workers. The magic happens when you work with them, not just throw tasks over the fence. True success stems from collaboration, clear communication, and a strategic approach. Whether your goals are increased sales, enhanced brand recognition, or sustained growth,…

As organisations search for innovative ways to reach their audiences and communicate effectively, the shift from traditional paper-based annual reports to digital annual reports has become more prevalent. Digital annual reports don’t just tick the sustainability box, they also unlock new levels of engagement, accessibility, and insights. Why Go Digital? A digital annual report can…